{"id":5324,"date":"2019-10-21T12:26:56","date_gmt":"2019-10-21T12:26:56","guid":{"rendered":"https:\/\/www.acmethemes.com\/blog\/?p=5324"},"modified":"2026-01-28T05:32:24","modified_gmt":"2026-01-28T05:32:24","slug":"on-page-seo-for-wordpress-website","status":"publish","type":"post","link":"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/","title":{"rendered":"15 Actionable On Page SEO Techniques for WordPress Website"},"content":{"rendered":"<p><a href=\"https:\/\/web.archive.org\/web\/20250803135055\/https:\/\/www.ratojob.com\/seo-interview-questions-and-answers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Search Engine Optimization (SEO)<\/strong><\/a> is an important part of any website. There is a huge possibility to create a massive business on the internet just by <strong>driving tons of traffic<\/strong> to the website.<\/p>\n<p>Wait,<\/p>\n<p>Driving tons of traffic sounds great, right? But it is not as easy as we think. There are many competitors working in the same idea and niche. The only two ways to drive traffic <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">to the website are either by\u00a0<strong>running ads<\/strong>\u00a0or\u00a0<strong>ranking the site organically<\/strong><\/span>.<\/p>\n<p>Running ads and spending a huge amount of money is not in our interest.\u00a0 So, another best way to drive traffic is by ranking the website organically on the search engines. It may take a few months to get ranked on the search engines, but the traffic duration and quality of traffic is must stable than paid traffic.<\/p>\n<p>So in order to rank the website for a specific keyword. The very first thing you need to perform in <strong>On-Page Search Engine Optimization.\u00a0<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f4d04a63fd2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f4d04a63fd2\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/#What_is_On-Page_SEO\" >What is On-Page SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/#15_On-Page_Optimization_Techniques\" >15 On-Page Optimization Techniques<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/#1_Proper_Keyword_Research\" >1. Proper Keyword Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/#2_Page_Title\" >2. Page Title<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/#3_URL_Structure\" >3. URL Structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/#4_Meta_Description\" >4. Meta Description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/#5_Optimizing_Media\" >5. Optimizing Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/#6_Content_Formatting\" >6. Content Formatting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/#7_Optimizing_Speed\" >7. Optimizing Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/#8_Mobile_Friendliness\" >8. Mobile Friendliness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/#9_Content_SEO\" >9. Content SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/#10_Keyword_Density\" >10. Keyword Density<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/#11_Work_in_LSI_Keyword\" >11. Work in LSI Keyword<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/#12_Maintaining_Headline_Hierarchy\" >12. Maintaining Headline Hierarchy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/#13_Proper_Internal_Linking\" >13. Proper Internal Linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/#14_Use_Outbound_Link\" >14. Use Outbound Link<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/#15_Developing_High-Quality_Content\" >15. Developing High-Quality Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/#16_Make_Content_Easily_Sharable\" >16. Make Content Easily Sharable<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/#Glossary\" >Glossary<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_On-Page_SEO\"><\/span>What is On-Page SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the SEO industry, there are two terms: <strong>On Page SEO<\/strong> and <a href=\"https:\/\/www.acmethemes.com\/blog\/off-page-seo-techniques\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Off Page SEO. <\/strong><\/a>On-page optimization is the technique of optimizing the content, media, and links within the website.<\/p>\n<blockquote><p><b>According to <a href=\"https:\/\/moz.com\" target=\"_blank\" rel=\"noopener noreferrer\">Moz<\/a> &#8211; On page SEO<\/b>\u00a0is the practice of optimizing individual web\u00a0pages\u00a0in order to rank higher and earn more relevant traffic in search engines.\u00a0<b>On page<\/b>\u00a0refers to both the content and HTML source code of a\u00a0page that can be optimized.<\/p><\/blockquote>\n<p>Off-page, on the other hand, is a technique that you do outside websites, like building quality backlinks. On-page SEO\u00a0 is the most important factor for better ranking.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"15_On-Page_Optimization_Techniques\"><\/span>15 On-Page Optimization Techniques<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are the 15+ Actionable On-Page SEO Techniques for WordPress Websites.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Proper_Keyword_Research\"><\/span>1. Proper Keyword Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before publishing any article, you have to do proper keyword research. An article developed without proper keyword research is like pouring water into the sand. So, before starting to write a post on a particular topic, you should conduct proper keyword research. Keyword research involves finding out the primary keyword, analysis of search volume &amp; competition, keyword difficulty, pages that are already ranked for, and finding out the <strong><a href=\"https:\/\/www.acmethemes.com\/blog\/what-is-lsi-keyword\/\" target=\"_blank\" rel=\"noopener noreferrer\">LSI keywords<\/a><\/strong>. So, proper keyword research is very crucial for every blog post.<\/p>\n<p>There are lots of <strong>Keyword Search Tools<\/strong> in the market. Some of them are available for free with limited features. <strong><a href=\"https:\/\/ads.google.com\/aw\/keywordplanner\/home?ocid=248358147&amp;euid=256831400&amp;__u=2426858600&amp;uscid=248358147&amp;__c=8704901803&amp;authuser=2\" target=\"_blank\" rel=\"noopener noreferrer\">Google Keyword Planner<\/a><\/strong> is the best free keyword search tool. This tool lets you analyze keyword search volume, competition, keyword difficulty, Cost Per Click (CPC), etc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5354\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2019\/10\/Keyword-for-SEO.jpg\" alt=\"Keyword for SEO\" width=\"1592\" height=\"500\" \/><\/p>\n<p><strong>Tips:<\/strong><\/p>\n<ul>\n<li>Mention the primary keyword in the first 100 words of the post<\/li>\n<li>Try to populate<a href=\"#glossary\"> <strong>Latent Semantic Indexing (LSI) keywords<\/strong> <\/a>within the blog post<\/li>\n<li>If you are in a highly competitive niche, then focus on <a href=\"#glossary\"><strong>Long Tail Keywords<\/strong><\/a>.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Page_Title\"><\/span>2. Page Title<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Optimizing the Page Title is another most important factor for SEO. Title-page, as shown in the figure below, is the first impression to the users. So, you need to put a catchy and attractive title so that the user can click it.<\/p>\n<p>Study shows that Title tag affects the overall Click rate percentage of the website.<\/p>\n<p>Check out the how to <strong><a href=\"https:\/\/moz.com\/blog\/title-tag-hacks\" target=\"_blank\" rel=\"noopener noreferrer\">Optimize Title Tag for a better click-through rate.<\/a><\/strong><\/p>\n<figure id=\"attachment_5351\" aria-describedby=\"caption-attachment-5351\" style=\"width: 1510px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5351\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2019\/10\/On-Page-Seo.jpg\" alt=\"On-Page-Seo\" width=\"1510\" height=\"266\" \/><figcaption id=\"caption-attachment-5351\" class=\"wp-caption-text\">On-Page-Seo<\/figcaption><\/figure>\n<p><strong>Tips:<\/strong><\/p>\n<ul>\n<li>You can include modifiers like, &#8220;Best&#8221;, &#8220;Free&#8221;, &#8220;Tips&#8221;, &#8220;How to&#8221;, &#8220;Guide&#8221;, &#8220;Latest Date&#8221; etc.<\/li>\n<li>Write a title of not more than 65 characters that perfectly fit on the screen.<\/li>\n<li>The page title should always be in &lt;H1&gt; tag.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_URL_Structure\"><\/span>3. <strong><u>URL Structure<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong><a href=\"https:\/\/www.acmethemes.com\/blog\/settings-permalink-wordpress-sites\/\" target=\"_blank\" rel=\"noopener noreferrer\">The URL Structure<\/a><\/strong> of the site plays a great role in SEO and site ranking as the URL is the gateway for the web crawler.\u00a0 <strong><a title=\"Pubcon Interview\" href=\"https:\/\/www.stephanspencer.com\/matt-cutts-interview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u00a0<\/a><\/strong><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><a href=\"https:\/\/www.stephanspencer.com\/matt-cutts-interview\/\" target=\"_blank\" rel=\"noopener\"><strong>gives more priority\u00a0<\/strong><\/a>to URLs that contain<\/span>\u00a03-5 words. Your URL should be short and sweet.<\/p>\n<p>The WordPress permalink setting allows you to choose your default permalink structure. You can choose from common settings or create custom URL structures. Once you choose the setting, WordPress automatically chooses the permalink structure that you configured.<\/p>\n<p>I WordPress, you will find the permalink setting in <strong>Settings&gt;Permalink<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5252\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2019\/10\/Permalink-Setting-for-WordPress-Website.jpg\" alt=\"Permalink Setting for WordPress Website\" width=\"1664\" height=\"660\" \/><\/p>\n<p>We recommend setting the\u00a0<strong>Post name\u00a0<\/strong>as default.\u00a0 Permalink according to the post name is considered to be better for SEO purposes.<\/p>\n<p><strong>Tips:<\/strong><\/p>\n<ul>\n<li>Try to include Primary Keyword in the URL.<\/li>\n<li>Make your URL as short as possible.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Meta_Description\"><\/span>4. Meta Description<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Meta description is a short description that appears just below the URL link in <a href=\"#glossary\"><strong>Search Engine Ranking Pages (SERPs)<\/strong><\/a>. Meta description also appears on the homepage as well.<\/p>\n<p>Meta description is also an important factor for SEO as it increases the <a href=\"#glossary\"><strong>Click-through rate (CTR)<\/strong> <\/a>of the page. People are likely to click more on those pages having proper meta descriptions. It is highly recommended to include the primary keyword along with the modifiers like, &#8220;best&#8221;, &#8220;Tips&#8221;, &#8220;Guide&#8221;, &#8220;Lates date year&#8221; etc.<\/p>\n<p><strong>Tips:<\/strong><\/p>\n<ul>\n<li>Try to wrap up the Meta Description between 50\u2013160 characters.<\/li>\n<li>Try including a primary keyword in the Meta Description.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Optimizing_Media\"><\/span>5. Optimizing Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Media in any website represents different formats of images and videos. Media adds extra beauty to the overall content of the website. But in terms of On-page SEO, optimizing media is one of the vital tasks.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5373 aligncenter\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2019\/10\/media-optimization.jpg\" alt=\"media optimization\" width=\"379\" height=\"269\" \/><\/p>\n<p>Majorly, optimizing media on any website includes, optimizing image files. Such as Image alternative texts, Image description, and reducing size. Read a <strong><a href=\"https:\/\/www.acmethemes.com\/blog\/how-to-optimize-images-for-wordpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">detailed guide about image optimization.<\/a><\/strong><\/p>\n<p><strong>Tips:<\/strong><\/p>\n<ul>\n<li>Try uploading images below 200 kb in size.<\/li>\n<li>Use <strong><a href=\"https:\/\/tinypng.com\" target=\"_blank\" rel=\"noopener noreferrer\">TinyPNG.com<\/a> or <a href=\"https:\/\/tinyjpg.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">TinyJpg.com<\/a><\/strong>\u00a0to reduce the size of the image without losing the image quality.<\/li>\n<li>Do not forget to rename the image with a targeted keyword before uploading.<\/li>\n<li>Have image cache plugin<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"6_Content_Formatting\"><\/span>6. Content Formatting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content is King!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5369 aligncenter\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2019\/10\/Content-Format.jpg\" alt=\"Content Format\" width=\"385\" height=\"282\" \/><\/p>\n<p>For better ranking, content should be well formatted.<\/p>\n<p>According to the <strong><a href=\"https:\/\/11web.com\/format-blog-post\/\" target=\"_blank\" rel=\"noopener noreferrer\">11web.com, <\/a><\/strong>these are the 5 key content formatting steps.<\/p>\n<ul>\n<li>Use headings<\/li>\n<li>Use bulleted and numbered lists<\/li>\n<li>Use bold text for memorable phrases<\/li>\n<li>Use relevant graphics and images<\/li>\n<li>Give photos helpful captions<\/li>\n<\/ul>\n<p>Besides these, steps. you need to improve things like internal and external linking to the related posts. This way, you can add more value to your post by providing interrelated content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Optimizing_Speed\"><\/span>7. Optimizing Speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Website speed has a big impact on SEO. Page speed is important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page.<\/p>\n<p>Google has indicated site speed is <a href=\"http:\/\/googlewebmastercentral.blogspot.com\/2010\/04\/using-site-speed-in-web-search-ranking.html\"><strong>one of the signals used by its algorithm to rank pages<\/strong><\/a>. And\u00a0research has shown that Google might be specifically measuring time to the first byte as when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5396 aligncenter\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2019\/10\/Acmethemes-Speed.jpg\" alt=\"Acmethemes Speed\" width=\"500\" height=\"335\" \/><\/p>\n<p>There are a few things you need to consider to make a website faster.<\/p>\n<ul>\n<li>Choose good hosting<\/li>\n<li>Choose well coded and light WordPress theme<\/li>\n<li>Use Content Delivery Network (CDN)<\/li>\n<li>Minify JavaScript and CSS<\/li>\n<\/ul>\n<p>Read More about <strong><a href=\"https:\/\/www.acmethemes.com\/blog\/first-contentful-paint-and-first-meaningful-paint\/\" target=\"_blank\" rel=\"noopener noreferrer\">First Content\u00a0 Paint (FCP) and First Meaningful Paint (FMP)<\/a><\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Mobile_Friendliness\"><\/span>8. Mobile Friendliness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google has made major changes in its algorithm, officially called <strong><a href=\"https:\/\/webmasters.googleblog.com\/2018\/03\/rolling-out-mobile-first-indexing.html\" target=\"_blank\" rel=\"noopener noreferrer\">Mobile-First Indexing<\/a><\/strong>. So, if your website is not responsive-meaning not optimized for mobile devices then your site is auto matically pushed down in the ranking.<\/p>\n<p>You can test your site on the <strong><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noopener noreferrer\">Mobile-Friendly Test tool by Google<\/a><\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5377 aligncenter\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2019\/10\/Mobile-Frienyl-Test.jpg\" alt=\"Mobile Friendly Test\" width=\"500\" height=\"393\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Content_SEO\"><\/span>9. Content SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content SEO is a key part of any SEO strategy. Without content, it\u2019s impossible for your site to rank in search engines. It\u2019s, therefore, crucial to write and structure quality content.<\/p>\n<p>According to <a href=\"https:\/\/yoast.com\/ultimate-guide-content-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yoast<\/a> &#8211; <strong><em>&#8220;Content SEO refers to creating content that helps your web pages to rank high in the search engines. It includes everything to do with the writing and structuring of content on your website. There are three major elements you need to consider to produce content that will make your website rank well: keyword strategy, site structure and copywriting&#8221;.\u00a0<\/em><\/strong><\/p>\n<p>So, focus on three of the key elements while doing content SEO to rank higher in the SERPs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Keyword_Density\"><\/span>10. Keyword Density<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Maintaining the right keyword density is another important On-Page SEO technique.<\/p>\n<p>Keyword refers to the repetition of the number of targeted keywords in a specific blog post. You have to maintain the optimum percentage of the keyword in the overall content.<\/p>\n<p><strong>\u201c<em>KEYWORD DENSITY\u2019 is simply a\u00a0<span class=\"s1\">PERCENTAGE<\/span>\u00a0value of the\u00a0<span class=\"s1\">NUMBER OF TIMES<\/span>\u00a0a\u00a0<span class=\"s1\">KEYWORD<\/span>\u00a0or\u00a0<span class=\"s1\">KEY PHRASE<\/span>\u00a0appears on a\u00a0<span class=\"s1\">WEB PAGE<\/span>\u00a0compared to the\u00a0<span class=\"s1\">TOTAL AMOUNT OF WORDS<\/span>\u00a0on the page.<\/em>\u201d WIKI<\/strong><\/p>\n<p>The\u00a0<span class=\"s1\">consideration<\/span>\u00a0is that\u00a0<span class=\"s1\">Google<\/span>\u00a0will order\u00a0<span class=\"s1\">SERPs<\/span> and reward with higher ranking\u00a0a page that has a \u2018specific\u2019\u00a0<span class=\"s1\">target<\/span>\u00a0keyword density percentage value.<\/p>\n<p><strong>Tips:<\/strong><\/p>\n<ul>\n<li>Try to populate 2-3% of keyword density<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"11_Work_in_LSI_Keyword\"><\/span>11. Work in LSI Keyword<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.acmethemes.com\/blog\/what-is-lsi-keyword\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Latent Semantic Indexing (LSI) keywords<\/strong><\/a> are another important thing to work in. In order to rank better for the main keyword, these are the essential keywords that are semantically related to your main keyword. These\u00a0 keywords supplement the <a href=\"#glossary\"><strong>Primary Keyword<\/strong><\/a> and act as helpers to give stronger contextual information to the search engines and users<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5385 aligncenter\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2019\/10\/LSI-Keywords.jpg\" alt=\"LSI Keywords\" width=\"524\" height=\"497\" \/><\/p>\n<p>These accompanying words that provide context to the main keywords are what Google understands as LSI keywords to decide which is the correct meaning. Read more about <strong>LSI Keyword Guide<\/strong> in this article by <strong>LSIGraph<\/strong>.<\/p>\n<p><strong>Tips:<\/strong><\/p>\n<ul>\n<li>Try in include related LSI keywords in the content<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"12_Maintaining_Headline_Hierarchy\"><\/span>12. Maintaining Headline Hierarchy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5408 aligncenter\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2019\/10\/heading-hierarchy-wordpress.jpg\" alt=\"heading-hierarchy-wordpress\" width=\"563\" height=\"400\" \/><\/p>\n<p>There are altogether 6 header tags used in the website from &lt;H1&gt; to &lt;H6&gt;.<\/p>\n<p class=\"bh dm jh ji bm\">Header tags used on the website make it easier for web crawlers to gauge the relevance of your web content. The proper header categorizes the content in the heading, subheading, and body.<\/p>\n<p>In the hierarchy of headings, H1 text is the most important to SEO. This is the title of the web page, so search engines look to the keywords in the H1 header to categorize and surface content to users.<\/p>\n<p>Maintaining proper header hierarchy is essential from both the search engine aspect as well as the user experience point of view.<\/p>\n<p><strong>Tips:<\/strong><\/p>\n<ul>\n<li>The main keyword must be included in the &lt;h1&gt; tag in the header<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"13_Proper_Internal_Linking\"><\/span>13. Proper Internal Linking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5392 aligncenter\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2019\/10\/Post-Linking.png\" alt=\"Post Linking\" width=\"426\" height=\"164\" \/><\/p>\n<p>Internal linking is the process of linking one content to another according to the context within the same website. Internal linking is one of the important factors for SEO perspective as well as the user\u2019s perspective. Internal linking helps in navigating the different contextual pages within the website.<\/p>\n<p><strong>Tips<\/strong><\/p>\n<ul>\n<li>Link to only relevant pages<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"14_Use_Outbound_Link\"><\/span>14. Use Outbound Link<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Outbound link the link that goes to different website from your website. An outbound link does help in <strong>search engine optimization<\/strong>. There are two types of outbound links.<\/p>\n<p>They are do-follow and no-follow. <strong>Nofollow<\/strong>\u00a0tells search engines\u00a0<strong>not to follow<\/strong> links and <strong>do-follow <\/strong>passes ranking power from your website to the targeted pages. Deciding whether to have a do-follow link of no-follow link entirely depends on the site authority. The benefit of having outbound links is to <strong>increase relevancy<\/strong>, to <strong>increase trust<\/strong>, to <strong>boost value<\/strong> and <strong>backlinking purpose<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5415 aligncenter\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2019\/10\/outbound-link-in-WP.jpg\" alt=\"outbound link in WP\" width=\"514\" height=\"349\" \/><\/p>\n<p>So, Increase Your Authority, Audience, and Ranking With Outbound Links.<\/p>\n<p><strong>Tips:<\/strong><\/p>\n<ul>\n<li>Outbound links will be useless if they are not wrapped up in high-quality original content<\/li>\n<\/ul>\n<p><strong>Read More &#8211;<\/strong>\u00a0<strong><a href=\"https:\/\/www.acmethemes.com\/blog\/no-follow-vs-do-follow-link\/\" target=\"_blank\" rel=\"noopener noreferrer\">about the do-follow link and no follow link<\/a><\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"15_Developing_High-Quality_Content\"><\/span>15. Developing High-Quality Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After setting up all the necessary settings, you now focus on producing\u00a0<em><strong>Quality, Engaging, Original\u00a0<\/strong>and<strong>\u00a0Helpful<\/strong><\/em>\u00a0content for users. While publishing the first blog, you should consider the essential SEO guidelines so that you start pushing even better content right after.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5394 aligncenter\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2019\/10\/content-is-king.png\" alt=\"content is king\" width=\"473\" height=\"182\" \/><\/p>\n<p>Here, the meaning of quality content is content that creates value for the targeted customers. Engaging content means somehow, that content should engage the reader by providing relevant images\/infographics, GIFs, videos.<\/p>\n<p>Visually rich infographics can instantly make your content look more appealing and entertaining. But that&#8217;s not the only reason why you should learn how to make infographics that shine. Read more about <strong><a href=\"https:\/\/visme.co\/blog\/how-to-make-an-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Make an Infographic: The Ultimate Guide<\/a><\/strong><\/p>\n<p>Likewise, original content refers to that the content is not copied from the other sources. Instead, it is written from scratch with own experience and in-depth research. Lastly, helpful content means, that it should solve the user\u2019s problem that they are looking for.<\/p>\n<p>And the more you produce quality content, the more Google notices you and rank your content better. Find out how to <a href=\"https:\/\/www.acmethemes.com\/blog\/improve-eat-seo-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">get noticed by Google<\/a> by improving your EAT score.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"16_Make_Content_Easily_Sharable\"><\/span>16. Make Content Easily Sharable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5398 aligncenter\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2019\/10\/Social-Share.png\" alt=\"Social Share\" width=\"600\" height=\"205\" \/><\/p>\n<p>In today\u2019s time, social sharing is an integral part of our internet experience. Furthermore, it\u2019s constantly on the rise and becoming popular with older folk as well. Social media became the best way to share any information because many people engage in social media than any other platform. Social media also plays a significant role in helping you find your favorite websites.<\/p>\n<p>So, we highly recommend installing the best social media sharing plugin. We don\u2019t say exactly which one you use because there are lots of best social media sharing plugins. But, what we can say is having a social media plugin is a must for any website.<\/p>\n<p><strong>Tips:<\/strong><\/p>\n<ul>\n<li>Use visually appealing and best Social Sharing plugins<\/li>\n<\/ul>\n<div id=\"glossary\"><strong>Also Read<\/strong> &#8211; How to Check Indexed Posts in Google Instantly?<\/div>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Glossary\"><\/span>Glossary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>LSI Keyword<\/strong> &#8211; LSI stands for Latent Semantic Indexing. It is the list of keywords that are closely related to the primary keyword.<\/p>\n<p><strong>Long Tail Keyword<\/strong> &#8211; Long tail keyword is the group of keywords or phrases that make a sentence.<\/p>\n<p><strong>SERPs &#8211;<\/strong> Search Engine Ranking Pages are the pages that show up when user type specific keywords in the Google search bar.<\/p>\n<p><strong>CTR &#8211; <\/strong>Click Through Rate is the rate of the click on your page. CTR = Click\/Impression.<\/p>\n<hr \/>\n<p><strong>Other Posts:<\/strong><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.acmethemes.com\/blog\/yoast-seo-vs-all-in-one-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yoast SEO Plugin VS All in One SEO Pack &#8211; Which one is better?<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.acmethemes.com\/blog\/essential-wordpress-seo-tips-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">13 Essential SEO Tips For WordPress Website<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.acmethemes.com\/blog\/wordpress-settings-for-new-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">Essential Basic Setup for Brand New WordPress Website<\/a><\/strong><\/li>\n<\/ul>\n<p>If you liked this article, share it with your group on social networks. Also, follow us on <strong>Twitter<\/strong>\u00a0and\u00a0<strong><a href=\"https:\/\/www.facebook.com\/acmethemes\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Facebook<\/a><\/strong>\u00a0and\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/acmethemes\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a> for more tips.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) is an important part of any website. There is a huge possibility to create a massive business on the internet just by driving tons of traffic to the website. Wait, Driving tons of traffic sounds great, right? But it is not as easy as we think. There are many competitors working [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5327,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49],"tags":[64,65,57],"class_list":["post-5324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress-tips","tag-on-page-optimization-for-wordpress","tag-seo-tips","tag-wordpress-seo-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>15+ Actionable On Page SEO Techniques for WordPress Website<\/title>\n<meta name=\"description\" content=\"15 On Page Optimization for WordPress Website that you should do to rank higher in Google Search Engines. 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