{"id":5706,"date":"2019-11-21T12:08:39","date_gmt":"2019-11-21T12:08:39","guid":{"rendered":"https:\/\/www.acmethemes.com\/blog\/?p=5706"},"modified":"2025-05-12T06:56:49","modified_gmt":"2025-05-12T06:56:49","slug":"what-is-local-seo","status":"publish","type":"post","link":"https:\/\/www.acmethemes.com\/blog\/what-is-local-seo\/","title":{"rendered":"What is Local SEO &#038; How to Optimize It?"},"content":{"rendered":"<p>In the previous article, we have covered <strong><a href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">On-Page SEO Techniques,<\/a> <\/strong><strong><a href=\"https:\/\/www.acmethemes.com\/blog\/off-page-seo-techniques\/\" target=\"_blank\" rel=\"noopener noreferrer\">Essential Off-Page SEO Techniques<\/a><\/strong>, and <strong><a href=\"https:\/\/www.acmethemes.com\/blog\/technical-seo-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Essential Technical SEO<\/a><\/strong>. Now, in this article we are going to cover details of <strong>local SEO<\/strong>, it&#8217;s importance and guide how you can optimize your business for local SEO.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f2fe4734ea4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f2fe4734ea4\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.acmethemes.com\/blog\/what-is-local-seo\/#What_is_Local_SEO\" >What is Local SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.acmethemes.com\/blog\/what-is-local-seo\/#How_Local_SEO_Help_in_Your_Business\" >How Local SEO Help in Your Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.acmethemes.com\/blog\/what-is-local-seo\/#How_is_Local_SEO_Different_Than_Organic_SEO\" >How is Local SEO Different Than Organic SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.acmethemes.com\/blog\/what-is-local-seo\/#How_You_Can_Optimize_Your_Local_SEO\" >How You Can Optimize Your Local SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.acmethemes.com\/blog\/what-is-local-seo\/#1_Website_%E2%80%98localization\" >1. Website \u2018localization\u2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.acmethemes.com\/blog\/what-is-local-seo\/#2_Citation_Building\" >2. Citation Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.acmethemes.com\/blog\/what-is-local-seo\/#3_Setup_Google_My_Business\" >3. Setup Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.acmethemes.com\/blog\/what-is-local-seo\/#4_Manage_Reviews_and_Rating\" >4. Manage Reviews and Rating<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.acmethemes.com\/blog\/what-is-local-seo\/#5_Build_Backlinks\" >5. Build Backlinks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.acmethemes.com\/blog\/what-is-local-seo\/#Final_Tips\" >Final Tips!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Local_SEO\"><\/span>What is Local SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Local SEO<\/strong> also known as <strong>Local Search Engine Marketing<\/strong>, is an incredibly effective way to market<strong>\u00a0Local Business<\/strong> online.\u00a0 It helps businesses promote their products and services to local customers at the exact time they&#8217;re looking for them online.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5733\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2019\/11\/Local-Result-1.jpg\" alt=\"Local Result (1)\" width=\"1592\" height=\"952\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>If you are thinking of what kinds of business should focus on local SEO, then here is the answer &#8211;<\/p>\n<ul>\n<li>Phone repair shop in Seattle, WA<\/li>\n<li>SEO company in Las Vegas, NV<\/li>\n<li>Dental clinic in Novena, Singapore<\/li>\n<li>Real estate company in Kathmandu, Nepal<\/li>\n<\/ul>\n<p>You got it right?<\/p>\n<p>Not all the business are required to do a local SEO unless you target a small geographical location. Local SEO\u00a0is an incredibly effective way to market your local business online, as it helps businesses promote their products and services to local customers.<\/p>\n<p>This is achieved through a variety of methods, some of which differ greatly from what\u2019s practiced in standard SEO, and some of which are far easier to manage using\u00a0<strong><a href=\"https:\/\/www.brightlocal.com\/local-seo-tools\/\">local SEO tools<\/a>\u00a0<\/strong>and can require specific local SEO services.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Local_SEO_Help_in_Your_Business\"><\/span>How Local SEO Help in Your Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Did you know?<\/strong> &#8211; <strong>46% of the searches have local intent.<\/strong><\/p>\n<p>Local intent is any query in which Google assumes the user is looking for a\u00a0local result \u2013 so someone who lives in New York, searching for Restaurants in Seattle is still executing a query with Local Intent.<\/p>\n<p>For example, when people looking for SEO service in Boston, MA then they type the query &#8220;SEO service in Boston&#8221; or &#8220;SEO Service near me&#8221;. This key phrase includes location so Google prioritizes the business having a specific location. Google understands that <em><strong>SEO Service provider from Boston<\/strong><\/em> is the exact result that customer from Boston looking for. If a user from Boston searching for SEO Service from Boston then there is no meaning of showing the result of London. This is where the local SEO comes into action.<\/p>\n<p>Local SEO is essential especially if your business serves locally. It helps to boost your business within specific geography when people search it online.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_is_Local_SEO_Different_Than_Organic_SEO\"><\/span>How is Local SEO Different Than Organic SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5726\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2019\/11\/local-SEO-Result-Pages.jpg\" alt=\"local SEO Result Pages\" width=\"1000\" height=\"1212\" \/><\/p>\n<p>In traditional SEO, search engines will analyze the relevant and trusted content, however, in local SEO, a search engine will analyze relevant and trusted locations.<\/p>\n<p>Three major element plays a vital role in local SEO<\/p>\n<ul>\n<li><strong>Proximity:<\/strong>\u00a0How close is your business to the searcher?<\/li>\n<li><strong>Relevance:<\/strong>\u00a0How relevant to the search query are your products and services?<\/li>\n<li><strong>Prominence:<\/strong>\u00a0What do other consumers say about your products and services?<\/li>\n<\/ul>\n<p><strong>Proximity<\/strong> is the distance between the searcher and what they are looking for. Google suggests and shows up the nearest possible location to the users.<\/p>\n<p>There are three ways a user can perform a local search; non-geo-modified, geo-modified, and \u201c<em>near me<\/em>.\u201d You should always consider optimizing the different ways users are searching.<\/p>\n<p><strong>Relevance<\/strong> is all about how you can increase topic or keyword relevance so that you show up when you should? You need to take into consideration all the major signals below that tell a search engine how relevant your page or website is for a given query.<\/p>\n<ul>\n<li><em>Local Listing Signals\u00a0<\/em><\/li>\n<li><strong><a href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>On-page SEO signals<\/em><\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.acmethemes.com\/blog\/off-page-seo-techniques\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Off-page SEO signals<\/em><\/a><\/strong><\/li>\n<\/ul>\n<p><strong>Prominence <\/strong>is the trust and credibility your brand has built up with search engines. This can come in several forms: links; articles; directories; mentions; reviews; etc. Brands that have a stronger online prominence seem more credible and trustworthy to search engines. Some important ways you can build up, maintain your brand prominence, and grow your economic position can be listed as below:<\/p>\n<ul>\n<li><em>Reviews<\/em><\/li>\n<li><em>Citations<\/em> &#8211; A citation is a reference to your business\u2019s name, address and phone number (NAP). Just having your business name, address and phone number mentioned gets you to credit for a citation.<\/li>\n<li><em>Backlinks<\/em><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_You_Can_Optimize_Your_Local_SEO\"><\/span>How You Can Optimize Your Local SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Website_%E2%80%98localization\"><\/span>1. Website \u2018localization\u2019<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Include your city, county or region name naturally throughout your site. Website localization is the process of adapting an existing website to local language and culture in the target market. It is the process of adapting a website into a different linguistic and cultural context\u2014 involving much more than the simple translation of the text.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Citation_Building\"><\/span>2. Citation Building<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>List your business in the online business directories. Featuring your business information in the citation sites and online business directories will help your customers find your business easily. Properly feature the business name, address, phone and website URL on citation sites.\u00a0Not only will this help customers find your business, but it will also help to improve your search rankings.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Setup_Google_My_Business\"><\/span>3. Setup Google My Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Setting up G<strong>oogle My Business (GMB)<\/strong> previously known as <strong>Google Local<\/strong> is very important for any local business. It\u00a0is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your\u00a0business\u00a0information, you can both help customers find you and tell them the story\u00a0of your business.<\/p>\n<p>It feeds information to a variety of places, including the local pack and Google Maps search results, but the most familiar appearance will likely be when it\u2019s in the top right (or top on mobile) of a branded search for your business, as below.<\/p>\n<p>Also, do <a href=\"https:\/\/www.bingplaces.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Bing Places<\/strong>,<\/a> it is the equivalent of Google My Business. But it is not as important as GMB but to compete in all you can set it up. It takes just a few minutes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Manage_Reviews_and_Rating\"><\/span>4. Manage Reviews and Rating<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Review and rating send positive signals to the search engine to tell about the trustworthy and value of your business. The number of reviews you receive, the overall quality of the reviews and the authority of the review sites themselves are all important factors for local search rankings.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5734\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2019\/11\/Google-local-SEO-Result.jpg\" alt=\"Google local SEO Result\" width=\"550\" height=\"720\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Build_Backlinks\"><\/span>5. Build Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As always, backlinks play an important role in website ranking. Naturally obtained a backlink from higher authority websites helps search engines recognize your site as a trusted source of information and boosts the \u2018prominence\u2019 aspect of the local search algorithm.<\/p>\n<p>Check out the infographics on &#8220;Localizing a Website&#8221; by <a href=\"https:\/\/www.daytranslations.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">DayTranslations<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6495\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2019\/11\/Local-SEI-infographics.jpg\" alt=\"Local SEI infographics\" width=\"900\" height=\"598\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Tips\"><\/span>Final Tips!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Whether you own your own business or are an agency working with clients, having a definitive step by step Local SEO strategy is key to moving on up the local SERPs. There are many businesses who have not optimized for local SEO. This is a good chance for you to beat them. With Google putting more emphasis than ever on local search, now is the time to act on reanalyzing your current Local SEO strategies if they are not working as planned and to implement a new plan of action.<\/p>\n<p><strong>Other Posts:<\/strong><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">15+ On-Page SEO Techniques You Must Implement to Rank Higher<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.acmethemes.com\/blog\/essential-wordpress-seo-tips-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">13 Essential SEO Tips For WordPress Website<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.acmethemes.com\/blog\/off-page-seo-techniques\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 Common Off-Page SEO Techniques<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.acmethemes.com\/blog\/technical-seo-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Do a Technical SEO For a Website?<\/a><\/strong><\/li>\n<li><a href=\"https:\/\/www.acmethemes.com\/blog\/improve-eat-seo-score\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>What is EAT score in SEO?<\/strong><\/a><\/li>\n<\/ul>\n<p>If you liked this article, then consider following us on\u00a0Twitter\u00a0and\u00a0<a href=\"https:\/\/www.facebook.com\/acmethemes\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Facebook<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/acmethemes\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>.<\/p>\n<h2><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>In the previous article, we have covered On-Page SEO Techniques, Essential Off-Page SEO Techniques, and Essential Technical SEO. Now, in this article we are going to cover details of local SEO, it&#8217;s importance and guide how you can optimize your business for local SEO. What is Local SEO? Local SEO also known as Local Search [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5707,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49],"tags":[79,80],"class_list":["post-5706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress-tips","tag-local-seo","tag-local-seo-guide"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Local SEO &amp; How to Optimize It? &#171; Acme Blog<\/title>\n<meta name=\"description\" content=\"What is Local SEO? Step by step procress of going local SEO. Local SEO is procress of optimizing the business so as to rank locally.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.acmethemes.com\/blog\/what-is-local-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Local SEO &amp; How to Optimize It? &#171; Acme Blog\" \/>\n<meta property=\"og:description\" content=\"What is Local SEO? Step by step procress of going local SEO. 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