{"id":5798,"date":"2019-12-01T08:13:05","date_gmt":"2019-12-01T08:13:05","guid":{"rendered":"https:\/\/www.acmethemes.com\/blog\/?p=5798"},"modified":"2025-05-12T06:56:50","modified_gmt":"2025-05-12T06:56:50","slug":"seo-vs-ppc","status":"publish","type":"post","link":"https:\/\/www.acmethemes.com\/blog\/seo-vs-ppc\/","title":{"rendered":"SEO vs PPC &#8211; Search Engine Optimization &#038; Pay Per Click Comparison"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ef77731d3a4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ef77731d3a4\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.acmethemes.com\/blog\/seo-vs-ppc\/#SEO_vs_PPC_Comparision\" >SEO vs PPC Comparision\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.acmethemes.com\/blog\/seo-vs-ppc\/#What_is_Search_Engine_Optimization_SEO\" >What is Search Engine Optimization (SEO)?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.acmethemes.com\/blog\/seo-vs-ppc\/#On-Page_SEO\" >On-Page SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.acmethemes.com\/blog\/seo-vs-ppc\/#_Off-Page_SEO\" >\u00a0Off-Page SEO\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.acmethemes.com\/blog\/seo-vs-ppc\/#SEO_Pros\" >SEO Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.acmethemes.com\/blog\/seo-vs-ppc\/#SEO_Cons\" >SEO Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.acmethemes.com\/blog\/seo-vs-ppc\/#What_is_Pay_Per_Click_PPC\" >What is Pay Per Click (PPC)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.acmethemes.com\/blog\/seo-vs-ppc\/#PPC_Pros\" >PPC Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.acmethemes.com\/blog\/seo-vs-ppc\/#PPC_Cons\" >PPC Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.acmethemes.com\/blog\/seo-vs-ppc\/#SEO_vs_PPC_Comparison\" >SEO vs PPC Comparison<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.acmethemes.com\/blog\/seo-vs-ppc\/#My_Suggestion\" >My Suggestion!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"SEO_vs_PPC_Comparision\"><\/span>SEO vs PPC Comparision\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>When it comes to <strong><a href=\"https:\/\/www.acmethemes.com\/blog\/types-of-website-traffic\/\" target=\"_blank\" rel=\"noopener noreferrer\">driving traffic<\/a><\/strong> to the website, there are two options, organic traffic and paid traffic. Organic traffic comes from proper <strong>Search Engine Optimization (SEO) <\/strong>and paid traffic comes from <strong>Pay Per Click (PPC)<\/strong> campaign. To simply understand, <a href=\"https:\/\/www.acmethemes.com\/blog\/white-hat-seo-techniques\/\"  target=\"_blank\" rel=\"noopener\" >organic traffic<\/a> is FREE and paid traffic, of course, costs you.<\/p>\r\n<p>People often get confused about which method to use for traffic. But it is important that before making a decision, you must know what are the differences, pros, and cons of implementing SEO and PPC. In this article, I am going to cover in-depth information about SEO and PPC.\u00a0<\/p>\r\n<p>First off, let&#8217;s look at the image that shows Google&#8217;s organic and paid results. The paid result generally shows on the top depending upon the Ad Rank \u2013 a combination of your bid, auction-time ad quality (including expected clickthrough rate, ad relevance, and <a href=\"https:\/\/www.acmethemes.com\/blog\/how-to-design-attractive-landing-page\/\"  target=\"_blank\" rel=\"noopener\" >landing page<\/a> experience), the Ad Rank thresholds, the context of the person\u2019s search (location, device, time of search, search terms, the other ads and search results on the page, and other user signals and attributes), and the expected impact of extensions and other ad formatting.\u00a0<\/p>\r\n<p>When people search on Google, text ads can appear above or below the search results. Only up to four ads are eligible to show above the search results.\u00a0\u00a0<\/p>\r\n<figure id=\"attachment_5810\" aria-describedby=\"caption-attachment-5810\" style=\"width: 688px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5810\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2019\/11\/Google-Result.jpg\" alt=\"Google Result\" width=\"688\" height=\"720\" \/><figcaption id=\"caption-attachment-5810\" class=\"wp-caption-text\">Organic and paid Google result<\/figcaption><\/figure>\r\n<h2><span class=\"ez-toc-section\" id=\"What_is_Search_Engine_Optimization_SEO\"><\/span>What is Search Engine Optimization (SEO)?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><strong>Search Engine Optimization (SEO)<\/strong> is the process of improving the website&#8217;s visibility in order to drive organic traffic from search engines. SEO involves lots of different tasks from the technical <a href=\"https:\/\/www.acmethemes.com\/blog\/make-your-website-seo-friendly\/\"  target=\"_blank\" rel=\"noopener\" >improvement of the website<\/a> to content creation. Search Engine Optimization is a slow and step by step process that you have to do continuous work to get a result. It may take months to start getting traffic depending upon the keyword difficulty.\u00a0<\/p>\r\n<ul>\r\n<li><strong>Keyword Difficulty &#8211; <\/strong>In <strong>SEO<\/strong> terms, Keyword Difficulty is a metric that tells how hard is a <a href=\"https:\/\/www.acmethemes.com\/blog\/what-is-lsi-keyword\/\"  target=\"_blank\" rel=\"noopener\" >particular keyword<\/a> to rank on the search engines. The higher the value, the harder it is to compete with others using that keyword. So, one needs to focus on low competition keywords in order to win the game.\u00a0<\/li>\r\n<li><strong>Search Volume &#8211; <\/strong>Search Volume is the amount of query and search of a particular key-phrase made in the search engine in a certain period of time.\u00a0 As an SEO person, unless you are working for your own keywords, you need to focus on those keywords which have higher search volume.\u00a0<\/li>\r\n<\/ul>\r\n<h3><span class=\"ez-toc-section\" id=\"On-Page_SEO\"><\/span>On-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><b>On-page SEO<\/b>\u00a0is the practice of optimizing individual web\u00a0pages\u00a0in order to rank higher and earn more relevant traffic in search engines.\u00a0<b>On-page<\/b> refers to both the content and HTML source code of a page that can be optimized. On-page SEO is something that you do within the website like a technical improvement, content creation, content format, etc.<\/p>\r\n<p><strong>15 On-Page SEO Techniques:<\/strong><\/p>\r\n<ol>\r\n<li style=\"list-style-type: none;\">\r\n<ol>\r\n<li>Proper Keyword Research<\/li>\r\n<li>Optimize Page Titles<\/li>\r\n<li>SEO Friendly URL Structure<\/li>\r\n<li>Optimize Meta Description<\/li>\r\n<li>Optimizing Media Files<\/li>\r\n<li>Proper Content Formatting<\/li>\r\n<li>Take Care of <a href=\"https:\/\/www.acmethemes.com\/blog\/tips-to-speed-up-wordpress-website\/\"  target=\"_blank\" rel=\"noopener\" >Website Speed<\/a><\/li>\r\n<li>Mobile-First Design (Responsive)<\/li>\r\n<li>Content SEO<\/li>\r\n<li>Maintain Keyword Density<\/li>\r\n<li>Work in LSI Keyword<\/li>\r\n<li>Maintaining Headline Hierarchy<\/li>\r\n<li>Proper Internal Linking<\/li>\r\n<li>Use Outbound Link<\/li>\r\n<li>Developing High-Quality Content<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n<p><strong><a href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read About Full Guide To On-Page SEO<\/a><\/strong><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"_Off-Page_SEO\"><\/span><strong>\u00a0Off-Page SEO\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Off-page SEO, on the other hand, is also an important tactic to bring traffic, <a href=\"https:\/\/www.acmethemes.com\/blog\/wordpress-theme-to-build-customer-focused-website\/\"  target=\"_blank\" rel=\"noopener\" >build the trust and relevancy of the website<\/a>. Off-page SEO is performed outside the website.\u00a0<\/p>\r\n<p>Off-Page SEO technique sometimes called off-site SEO techniques \u2013 is a technique of improving the ranking of the website in the\u00a0<strong>Search Engine Ranking Pages (SERPs).\u00a0<\/strong>Basically, it is a type of promoting a website across all the internet channels.\u00a0<\/p>\r\n<p><strong>10 Off-Page SEO Techniques:<\/strong><\/p>\r\n<ul>\r\n<li>Social Media Promotion<\/li>\r\n<li>Email Marketing<\/li>\r\n<li>Question and Answer Submission<\/li>\r\n<li>Influencer Marketing<\/li>\r\n<li>Link Building and Link Exchange<\/li>\r\n<li>Image, Video, Document Submission<\/li>\r\n<li>\u00a0Social Bookmarking<\/li>\r\n<li>Blog Commenting<\/li>\r\n<li>Local Business Listing<\/li>\r\n<\/ul>\r\n<p><strong><a href=\"https:\/\/www.acmethemes.com\/blog\/off-page-seo-techniques\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read About Full Guide To Off-Page SEO<\/a><\/strong><\/p>\r\n<p>There is another term in SEO called <strong><a href=\"https:\/\/www.acmethemes.com\/blog\/technical-seo-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Technical SEO<\/a><\/strong>. Technical SEO refers to the optimization techniques related to the technical part of the website like the structure of the website, technology used to build the website and so on.<\/p>\r\n<p>Technical SEO doesn\u2019t have any standard definition, but there are some SEO experts who think technical SEO is something that provides a beneficial platform for making your content rank and brings in success. It ensures that your website is complying with all the guidelines set by the search engines.\u00a0 Technical SEO falls under the domain of the\u00a0<strong>On-Page SEO<\/strong>\u00a0services framework, but it has been majorly complicated by implying that it belongs to some other domain.<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"SEO_Pros\"><\/span>SEO Pros<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<ul>\r\n<li>SEO traffic is FREE<\/li>\r\n<li>SEO traffic is considered to be more stable<\/li>\r\n<li>SEO leads to better user experience<\/li>\r\n<li>SEO is a primary source of leads<\/li>\r\n<li>SEO brings higher close rates<\/li>\r\n<li>SEO promotes better cost management<\/li>\r\n<li>SEO builds a better brand credibility<\/li>\r\n<li>SEO takes you ahead of the competition in the long term<\/li>\r\n<\/ul>\r\n<h3><span class=\"ez-toc-section\" id=\"SEO_Cons\"><\/span>SEO Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<ul>\r\n<li>SEO takes a long time<\/li>\r\n<li>SEO results in low conversion compared to PPC<\/li>\r\n<li>SEO has no guarantee for <strong>#1-page results<\/strong><\/li>\r\n<li>You can not have full control over users<\/li>\r\n<li>You may get a slap from the Algorithms<\/li>\r\n<\/ul>\r\n<h2><span class=\"ez-toc-section\" id=\"What_is_Pay_Per_Click_PPC\"><\/span>What is Pay Per Click (PPC)<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><a href=\"https:\/\/www.wordstream.com\/ppc\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Pay Per Click<\/strong><\/a> is the paid marketing model where advertisers pay certain money on the basis of ads click. PPC is the process of buying visitors through different platforms. One of the best examples of PPC is search engine advertising using Google AdWords. As the name suggests, advertisers have to pay according to the click they get.<\/p>\r\n<p>Pay-per-Click marketing is seen by many as one of the best ways of promoting a business online. It is considered as the 1st logical step to be taken by marketers and business owners in testing keywords profitability and ROI before they tried their hands-on Search Engine Optimization\u00a0or SEO. But just like SEO, PPC has its share of advantages and disadvantages. Before you take the plunge into PPC, it is a good idea to know its pros and cons first so you can make the most of it.<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"PPC_Pros\"><\/span>PPC Pros<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<ul>\r\n<li>PPC gives you instant result<\/li>\r\n<li>PPC results in a high conversion rate<\/li>\r\n<li>PPC does not involve technical tasks related to website<\/li>\r\n<li>You can control over your ads<\/li>\r\n<li>You can target specific (Geographical, Demographical) audience<\/li>\r\n<li>Free from search engine algorithms updates<\/li>\r\n<li>PPC Gives You Measurable Results<\/li>\r\n<\/ul>\r\n<h3><span class=\"ez-toc-section\" id=\"PPC_Cons\"><\/span>PPC Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<ul>\r\n<li>It is NOT FREE<\/li>\r\n<li>PPC Costs high &#8211; more you pay more you get the results<\/li>\r\n<li>You get traffic as long as your campaign runs<\/li>\r\n<li>PPC can be quite complicated<\/li>\r\n<\/ul>\r\n<h2><span class=\"ez-toc-section\" id=\"SEO_vs_PPC_Comparison\"><\/span>SEO vs PPC Comparison<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\n<table id=\"tablepress-4\" class=\"tablepress tablepress-id-4\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Search Engine Optimization (SEO)<\/th><th class=\"column-2\">Pay Per Click (PPC)<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">You can do it FREE<\/td><td class=\"column-2\">You have to pay<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Search Engine Optimization is long term game.<\/td><td class=\"column-2\">You get results quickly<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Low conversion rate<\/td><td class=\"column-2\">High conversion rate<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">SEO gives stable traffic<\/td><td class=\"column-2\">PPC will run as long as you pay<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Works on \"More effort, more traffic\" principle<\/td><td class=\"column-2\">Works on \"More money, more traffic\" principle<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">It involves lots of technical improvement in the website<\/td><td class=\"column-2\">PPC expert does not have to be involved in detail technical improvement of the website<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Search engine will decide which content to show on top based on the keyword phrase relevancy<\/td><td class=\"column-2\">Optimized to specific keyword<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">SEO requires lots relevant posts, pages, media files, thorough content, <\/td><td class=\"column-2\">PPC not necessarily have lots of posts, pages, media files. <\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">It is ongoing effort, long term strategy that requires new content and good user experience<\/td><td class=\"column-2\">It is campaign for a certain periods of time<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-4 from cache -->\r\n<h2><span class=\"ez-toc-section\" id=\"My_Suggestion\"><\/span>My Suggestion!<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Well, we have come to the conclusion now. We know how PPC and SEO work in the business. But when it comes to picking up the option, both are great options. Just you need to do is figuring out what are your objectives. For long term business, it is quite a good option to invest in SEO, but for instant sales and time-specific business, you better go for PPC option. What did you think about this article? Comment down below and follows our other <strong>WordPress, SEO, Traffic, Tips and Tricks<\/strong> articles visit out <a href=\"https:\/\/www.acmethemes.com\/blog\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Acme Themes Blog<\/strong><\/a>. <strong>Other Posts:<\/strong><\/p>\r\n<ul>\r\n<li><a href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">15+ On-Page SEO Techniques You Must Implement to Rank Higher<\/a><\/li>\r\n<li><a href=\"https:\/\/www.acmethemes.com\/blog\/essential-wordpress-seo-tips-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">13 Essential SEO Tips For WordPress Website<\/a><\/li>\r\n<li><a href=\"https:\/\/www.acmethemes.com\/blog\/reasons-to-build-website-on-wordpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 Reasons Why You Should Build Your Site in WordPress<\/a><\/li>\r\n<\/ul>\r\n<p>If you liked this article, then consider following us on\u00a0Twitter\u00a0and\u00a0<a href=\"https:\/\/www.facebook.com\/acmethemes\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Facebook<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/acmethemes\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>SEO vs PPC Comparision\u00a0 When it comes to driving traffic to the website, there are two options, organic traffic and paid traffic. Organic traffic comes from proper Search Engine Optimization (SEO) and paid traffic comes from Pay Per Click (PPC) campaign. To simply understand, organic traffic is FREE and paid traffic, of course, costs you. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5799,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49],"tags":[86,58,65,87],"class_list":["post-5798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress-tips","tag-ppc","tag-seo","tag-seo-tips","tag-seo-vs-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO vs PPC - Search Engine Optimization &amp; Pay Per Click<\/title>\n<meta name=\"description\" content=\"Search Engine Optimization versus pay per click comparison. 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