{"id":6094,"date":"2019-12-27T09:05:40","date_gmt":"2019-12-27T09:05:40","guid":{"rendered":"https:\/\/www.acmethemes.com\/blog\/?p=6094"},"modified":"2025-05-12T06:56:52","modified_gmt":"2025-05-12T06:56:52","slug":"no-follow-vs-do-follow-link","status":"publish","type":"post","link":"https:\/\/www.acmethemes.com\/blog\/no-follow-vs-do-follow-link\/","title":{"rendered":"No Follow vs Do Follow Link &#8211; What is The Difference?"},"content":{"rendered":"<p>In <a href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Seach Engine Optimization (SEO)<\/strong><\/a>, outbound links have a high impact on website ranking. Building and earning high-quality links are the core task of any SEO strategy. In this article, I am going to explain everything you need to know about outbound links, its type, advantages, and disadvantages.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fa148f194ee\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fa148f194ee\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.acmethemes.com\/blog\/no-follow-vs-do-follow-link\/#What_is_Outbound_Link\" >What is Outbound Link?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.acmethemes.com\/blog\/no-follow-vs-do-follow-link\/#Types_of_Outbound_Link\" >Types of Outbound Link<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.acmethemes.com\/blog\/no-follow-vs-do-follow-link\/#What_is_Do-Follow_Link\" >What is Do-Follow Link?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.acmethemes.com\/blog\/no-follow-vs-do-follow-link\/#When_to_Do-Follow_Link\" >When to Do-Follow Link?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.acmethemes.com\/blog\/no-follow-vs-do-follow-link\/#What_is_No-Follow_Link\" >What is No-Follow Link?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.acmethemes.com\/blog\/no-follow-vs-do-follow-link\/#When_to_No_Follow_Link\" >When to No Follow Link?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.acmethemes.com\/blog\/no-follow-vs-do-follow-link\/#How_to_Check_Do-Follow_and_No-Follow_Link\" >How to Check Do-Follow and No-Follow Link?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.acmethemes.com\/blog\/no-follow-vs-do-follow-link\/#Advantages_of_Outbound_Links\" >Advantages of Outbound Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.acmethemes.com\/blog\/no-follow-vs-do-follow-link\/#Disadvantages_of_Outbound_Links\" >Disadvantages of Outbound Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.acmethemes.com\/blog\/no-follow-vs-do-follow-link\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Outbound_Link\"><\/span>What is Outbound Link?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An outbound link (external link) is a link that goes out from your website. As the name suggests, outbound links send visitors from your website to &#8220;linked&#8221; sites. Outbound links are used in a website for reference to the original article, facts. Or even for credibility and more information. Sometimes you give an external link for image\/<a href=\"https:\/\/visme.co\/blog\/infographic-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">infographics<\/a> credit and citation. Following figure clearly illustrates what outbound is &#8211;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5415\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2019\/10\/outbound-link-in-WP.jpg\" alt=\"outbound link in WP\" width=\"902\" height=\"613\" \/><\/p>\n<p>An outbound link does not only help the other website but also helps you to enhance relevancy and trust. This is why links are one of the important factors for the website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Outbound_Link\"><\/span>Types of Outbound Link<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are mainly two types of outbound links. They are<\/p>\n<ol>\n<li>Do-follow link (or follow)<\/li>\n<li>No-follow link<\/li>\n<\/ol>\n<p>let&#8217;s discuss both of these is details<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Do-Follow_Link\"><\/span>What is Do-Follow Link?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">A<b> \u201cDofollow\u201d <\/b>also called <b>&#8220;Follow&#8221; link <\/b>tells search engines that it is ok to follow this link to its destination, crawl the data site, and categorize the information it finds because it is relevant to the information on the source page\/post. In essence, it is like an endorsement or recommendation of the destination website\u2019s content. As a result, Google passes some of the original website\u2019s PageRank (a ranking factor for SEO) on to the destination website.<\/p>\n<p>An example of Do-follow link<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6113\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2019\/12\/do-follow-link.jpg\" alt=\"do follow link\" width=\"700\" height=\"300\" \/><\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">This is a really good thing if your website is the destination site and the referring site is a well-respected site with a lot of authority. However, if the referring site is questionable or has been penalized by search engines, this can actually hurt your website\u2019s rank in search results.<\/p>\n<p>By default, all links are do-follow links unless they are modified to be nofollow links manually or are automatically changed by a <a href=\"https:\/\/www.acmethemes.com\/blog\/wordpress-settings-for-new-website\/\"  target=\"_blank\" rel=\"noopener\" >website setting<\/a>. Search engine crawlers follow dofollow links. In other words, they continue to crawl other pages they discover through standard links. Dofollow links pass along what the SEO community commonly calls \u201clink juice.\u201d Links are a vote for quality.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"When_to_Do-Follow_Link\"><\/span>When to Do-Follow Link?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You use do-follow links in the following cases<\/p>\n<ul>\n<li>If the website you linking have high authority<\/li>\n<li>If you want to pass the PageRank to the destination website<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_is_No-Follow_Link\"><\/span>What is No-Follow Link?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">The &#8220;<strong>no follow<\/strong>&#8221; link tells search engines to ignore the destination link. Because Nofollow links do not pass PageRank they likely don&#8217;t impact search engine rankings. Nofollow links are links with a rel=\u201dnofollow\u201d HTML tag applied to them.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6114\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2019\/12\/no-follow-link.jpg\" alt=\"no follow link\" width=\"700\" height=\"300\" \/><\/p>\n<p><b>A \u201cNofollow\u201d link<\/b>\u00a0basically tells search engines to ignore the link. As a result, there is no change in PageRank to either the referring site or the destination site. So there is no impact on SEO. If other sites link to your content using a\u00a0<b>Nofollow<\/b>\u00a0link, you may not benefit from their PageRank, but you may still benefit in other ways from those links such as <a href=\"https:\/\/www.acmethemes.com\/blog\/how-to-increase-free-website-traffic\/\"  target=\"_blank\" rel=\"noopener\" >increased traffic to your website<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"When_to_No_Follow_Link\"><\/span>When to No Follow Link?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In most of the cases, you give no-follow link unless you really want to pass the search engine crawler the send the PageRank. If you don&#8217;t want to pass authority to (or \u201cendorse\u201d) another webpage or because it\u2019s a paid link you simply use no-follow. Besides these, you use the no-follow link in the following cases<\/p>\n<ul>\n<li>Affiliate Links<\/li>\n<li>Advertisement banner\/links<\/li>\n<li>Sponsored posts<\/li>\n<li>When you giving links to a non-trustworthy website<\/li>\n<li>Press releases links<\/li>\n<li>Paid links, directory submission, review links.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Check_Do-Follow_and_No-Follow_Link\"><\/span>How to Check Do-Follow and No-Follow Link?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can check whether the links are do-follow or no-follow by checking it&#8217;s HTML link attribute.<\/p>\n<ul>\n<li>Right-click in the link<\/li>\n<li>Click in inspect element<\/li>\n<li>Check &lt;a&gt;&lt;\/a&gt; tag if it contains rel=&#8221;nofollow&#8221; attribute<\/li>\n<\/ul>\n<p>For the SEO professionals who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit.<\/p>\n<p>There are also great link checker extensions available for browsers. You can easily track your website&#8217;s nofollow links with the help of these extensions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advantages_of_Outbound_Links\"><\/span>Advantages of Outbound Links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Giving outbound links to the relevant sites and pages will have a positive impact on your website. But you should do it in the right way. Here are some advantages of giving outbound links to other websites.<\/p>\n<ul>\n<li>It will increase the relevancy of your content if you give a link to the reputed industry sources.<\/li>\n<li>Linking to other websites from the same niche will increase your credibility.<\/li>\n<li>Build trust within your industry<\/li>\n<li>If you frequently exchange the links then it will be a positive signal from the Search Engine perspective.<\/li>\n<li>Giving the outbound links will boost value to the readers by giving more relevant information.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Disadvantages_of_Outbound_Links\"><\/span>Disadvantages of Outbound Links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is basically no negative impact on giving an outbound link. However, if you are linking to some random spammy and low authority websites, it will have a negative impact on your website. Following are the things to consider while giving outbound link &#8211;<\/p>\n<ul>\n<li>Check the quality of websites before giving link<\/li>\n<li>Link only to relevant content that really adds values to the readers<\/li>\n<li>Properly check there is no broken link<\/li>\n<li>Don&#8217;t forget to add rel=&#8221;nofollow&#8221; wherever required<\/li>\n<li>Use proper <strong>Anchor Text<\/strong> so that your readers clearly get what are they are redirecting to<\/li>\n<li>Make sure your external links open in a new tab so that your page doesn\u2019t close. You can simply add target=\u201d_blank\u201d within the anchor tag.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6129\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2019\/12\/Outbound-Linking-scaled.jpg\" alt=\"Outbound Linking\" width=\"939\" height=\"2560\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although do-follow will have more impact on SEO, you need both do-follow and no-follow links. A healthy balance of do-follow and no-follow links will positively result in your online marketing strategy.<\/p>\n<p>So, I hope you got a clear insight into what is an outbound link and its types. If you have any other helpful and actionable strategy related to this topic then make sure you comment on the comment section below.<\/p>\n<p><strong>Other SEO Articles:<\/strong><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.acmethemes.com\/blog\/essential-wordpress-seo-tips-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">13 Essential SEO Tips For WordPress Website<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.acmethemes.com\/blog\/off-page-seo-techniques\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 Common Off-Page SEO Techniques<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.acmethemes.com\/blog\/technical-seo-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Technical SEO For a Website?<\/a><\/strong><\/li>\n<\/ul>\n<p>If you liked this article, then consider following us on\u00a0<strong>Twitter<\/strong>\u00a0and<strong>\u00a0<a href=\"https:\/\/www.facebook.com\/acmethemes\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Facebook<\/a><\/strong>\u00a0and\u00a0<strong><a href=\"https:\/\/www.linkedin.com\/in\/acmethemes\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Seach Engine Optimization (SEO), outbound links have a high impact on website ranking. Building and earning high-quality links are the core task of any SEO strategy. In this article, I am going to explain everything you need to know about outbound links, its type, advantages, and disadvantages. What is Outbound Link? An outbound link [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6095,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49],"tags":[118,117,119,116],"class_list":["post-6094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress-tips","tag-do-follow-link","tag-external-link","tag-no-follow-link","tag-outbound-link"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>No Follow vs Do Follow What is The Difference?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.acmethemes.com\/blog\/no-follow-vs-do-follow-link\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No Follow vs Do Follow What is The Difference?\" \/>\n<meta property=\"og:description\" content=\"In Seach Engine Optimization (SEO), outbound links have a high impact on website ranking. Building and earning high-quality links are the core task of any SEO strategy. In this article, I am going to explain everything you need to know about outbound links, its type, advantages, and disadvantages. What is Outbound Link? 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