{"id":6558,"date":"2020-02-03T12:32:36","date_gmt":"2020-02-03T12:32:36","guid":{"rendered":"https:\/\/www.acmethemes.com\/blog\/?p=6558"},"modified":"2025-05-12T06:56:58","modified_gmt":"2025-05-12T06:56:58","slug":"on-serp-seo","status":"publish","type":"post","link":"https:\/\/www.acmethemes.com\/blog\/on-serp-seo\/","title":{"rendered":"What is On-SERP SEO? 10 Best Tips to Optimize For On-SERP SEO"},"content":{"rendered":"<p>Google always tries to give the best possible result to its users.\u00a0 So, there are lots of things to consider for better results in the Search Engine Ranking Pages (SERPs).<\/p>\n<p>In our previous article, we have covered <a href=\"https:\/\/www.acmethemes.com\/blog\/on-page-seo-for-wordpress-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">On-page SEO<\/a>, <a href=\"https:\/\/www.acmethemes.com\/blog\/off-page-seo-techniques\/\" target=\"_blank\" rel=\"noopener noreferrer\">Off-page SEO<\/a>, <a href=\"https:\/\/www.acmethemes.com\/blog\/technical-seo-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Technical SEO<\/a>, and Local SEO. You as a content producer need to focus on <a href=\"https:\/\/www.acmethemes.com\/blog\/improve-eat-seo-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">developing quality content<\/a> for both Search Engines and Users. This is something that sounds like a <a href=\"https:\/\/www.acmethemes.com\/blog\/white-hat-seo-techniques\/\" target=\"_blank\" rel=\"noopener noreferrer\">white hat SEO.<\/a> But there is another term called On-SERP SEO.<\/p>\n<p>Now in this article, we are going to cover the On-SERP SEO in detail.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f54ced39ad8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f54ced39ad8\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.acmethemes.com\/blog\/on-serp-seo\/#What_is_On-SERP_SEO\" >What is On-SERP SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.acmethemes.com\/blog\/on-serp-seo\/#Importance_of_On-SERP_SEO\" >Importance of On-SERP SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.acmethemes.com\/blog\/on-serp-seo\/#10_Best_Tips_to_Optimize_For_On-SERP_SEO\" >10 Best Tips to Optimize For On-SERP SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.acmethemes.com\/blog\/on-serp-seo\/#1_Aim_For_Featured_Snippet\" >1) Aim For Featured Snippet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.acmethemes.com\/blog\/on-serp-seo\/#2_Optimize_Meta_Title_and_Description\" >2) Optimize Meta Title and Description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.acmethemes.com\/blog\/on-serp-seo\/#3_Add_Schema_Markup_in_Appropriate_Sites\" >3) Add Schema Markup in Appropriate Sites<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.acmethemes.com\/blog\/on-serp-seo\/#How_can_you_get_rich_snippets\" >How can you get rich snippets?\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.acmethemes.com\/blog\/on-serp-seo\/#4_Optimize_For_Ask_Boxes\" >4) Optimize For Ask Boxes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.acmethemes.com\/blog\/on-serp-seo\/#5_Focus_on_Image_and_Video_Search\" >5) Focus on Image and Video Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.acmethemes.com\/blog\/on-serp-seo\/#6_Add_Map_Pack\" >6) Add Map Pack<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.acmethemes.com\/blog\/on-serp-seo\/#7_List_in_Google_My_Business\" >7) List in Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.acmethemes.com\/blog\/on-serp-seo\/#8_Google_Sitelinks\" >8) Google Sitelinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.acmethemes.com\/blog\/on-serp-seo\/#9_Connect_All_Social_Media_Channels\" >9) Connect All Social Media Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.acmethemes.com\/blog\/on-serp-seo\/#10_Run_Paid_Ads\" >10) Run Paid Ads<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_On-SERP_SEO\"><\/span>What is On-SERP SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On-SERP SEO is the technique of <a href=\"https:\/\/www.acmethemes.com\/blog\/make-your-website-seo-friendly\/\" target=\"_blank\" rel=\"noopener\">optimizing the website<\/a> to increase visibility in the <strong>SERP<\/strong>. With the On-SERP SEO, you can optimize your content for zero-click results.<\/p>\n<blockquote><p><em><span style=\"color: #ff6600;\">&#8220;Zero-click searches refer to a search engine results page (SERP) which answers the query right at the top such that the user doesn&#8217;t need any further clicks to complete the search. A zero-click search is one that satisfies the search intent at the top of the SERP.&#8221;<\/span><\/em><\/p><\/blockquote>\n<p>The concept of On-SERP SEO is to bring the brand to the front page of Google as much as possible. The ultimate goal of On-SERP SEO is to increase your click-through rate (CTR) and generate more <a href=\"https:\/\/www.acmethemes.com\/blog\/types-of-website-traffic\/\" target=\"_blank\" rel=\"noopener noreferrer\">organic traffic<\/a>.<\/p>\n<p>In the past days, meta titles and descriptions were the only SERP content that you could control. But now, there are more methods available for optimizing your on-SERP presence.<\/p>\n<p>For that, you need to take care of the following elements &#8211;<\/p>\n<ul>\n<li>A featured snippet<\/li>\n<li>Meta Title and Description<\/li>\n<li>Schema Markup<\/li>\n<li>Ask boxes<\/li>\n<li>Image and Video search<\/li>\n<li>Map Pack<\/li>\n<li>Google My Business<\/li>\n<li>Google Sitelinks<\/li>\n<li>Connect All <a href=\"https:\/\/www.acmethemes.com\/blog\/integrate-email-marketing-and-social-media\/\" target=\"_blank\" rel=\"noopener\">Social Media<\/a> Channels<\/li>\n<li>Run paid ads<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Importance_of_On-SERP_SEO\"><\/span>Importance of On-SERP SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let&#8217;s look at the data published by <a href=\"https:\/\/sparktoro.com\/blog\/less-than-half-of-google-searches-now-result-in-a-click\/\" target=\"_blank\" rel=\"noopener noreferrer\">SparkToro<\/a> about the click behavior of users.<\/p>\n<p>The statistic shows that, among 40 M+ browser-based searches on millions of desktop and mobile devices in the United States, more than half of the Google searches resulted in zero clicks. See the figure below-<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6594\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2020\/02\/zero-click-result.png\" alt=\"zero-click-result\" width=\"635\" height=\"379\" \/><\/p>\n<p>On-SERP SEO helps in enhancing the visibility of your brand in the search results. It does not only <a href=\"https:\/\/www.acmethemes.com\/blog\/how-to-increase-free-website-traffic\/\" target=\"_blank\" rel=\"noopener\">increase the traffic to your website<\/a> but also build trust in the search engine.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"10_Best_Tips_to_Optimize_For_On-SERP_SEO\"><\/span>10 Best Tips to Optimize For On-SERP SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Optimizing for the On-SERP SEO involves various techniques. Some of these techniques are a part of on-page SEO techniques. But how is an On-SERP SEO is different from an On-Page SEO?<\/p>\n<p>Let&#8217;s describe the best On-SERP SEO techniques one by one.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Aim_For_Featured_Snippet\"><\/span>1) Aim For Featured Snippet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Featured Snippet is a rich result that shows in the zero position on Google. The zero position is the top page in the search listing. Following is an example of featured snippets on the keyword &#8220;Pinterest SEO tips 2020&#8221;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6565\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2020\/02\/Google-featured-snippet.png\" alt=\"Google featured snippet\" width=\"539\" height=\"605\" \/>.<\/p>\n<p>Because of the trend towards zero-click searches, winning a featured snippet is a great way to increase awareness and defeat your competition for impressions. In general, the best way to win a featured snippet is to organize your content in a way that is logical and indicates to Google that you have a useful, succinct answer to the question being asked.<\/p>\n<p><strong><em>Note<\/em><\/strong>: The latest announcement (January 2020) from Google has stated that webpages in a <a href=\"https:\/\/www.searchenginejournal.com\/google-web-pages-in-featured-snippets-not-repeated-in-organic-listings\/344748\/\" target=\"_blank\" rel=\"noopener noreferrer\">featured snippet position will no longer be repeated in regular Page 1 organic listing.<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Optimize_Meta_Title_and_Description\"><\/span>2) Optimize Meta Title and Description<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Optimizing Page Titles is another important factor for SEO. Although meta title and description are not only the SERP content that affects SERP results, meta title and description are still an important part to take care of.<\/p>\n<p>So, you need to put a catchy and powerful title so that the user can click it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6569\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2020\/02\/title-and-description.png\" alt=\"title and description\" width=\"546\" height=\"444\" \/><\/p>\n<p><strong>Tips:<\/strong><\/p>\n<ul>\n<li>You can include modifiers like, \u201cBest\u201d, \u201cFree\u201d, \u201cTips\u201d, \u201cHow to\u201d, \u201cGuide\u201d, \u201cLatest Date\u201d etc.<\/li>\n<li>Write a title of not more than 65 characters that perfectly fit on the screen.<\/li>\n<li>The page title should always be in the &lt;H1&gt; tag.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Add_Schema_Markup_in_Appropriate_Sites\"><\/span>3) Add Schema Markup in Appropriate Sites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Schema markup helps search engines understand the topics of your content better via structured data. A rich snippet is a result shown on the Google page along with some other additional information so as to add value to the result. It stands out from the other snippets when it comes to the priority.<\/p>\n<p>From the user\u2019s perspective, just by looking at the result of the rich snippet, they get to know more about the content.\u00a0 Because it is more appealing to the users, posts with rich snippets are likely to get more clicks. If the click-through rate (CTR) of your blog post increases, you will get more traffic. Ultimately, rich snippets will affect your ranking as well.<\/p>\n<p>The following image shows the difference between rich snipped and normal snippets.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6482\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2020\/01\/schema-markup.jpg\" alt=\"schema markup\" width=\"685\" height=\"266\" \/><\/p>\n<p>Rich snippets can not be used in all types of content. The following are some of the content types where rich snippets can be used.<\/p>\n<ul>\n<li>Recipe<\/li>\n<li>Event<\/li>\n<li>Apps<\/li>\n<li>People<\/li>\n<li>Products<\/li>\n<li>Business and Organizations<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"How_can_you_get_rich_snippets\"><\/span><span id=\"How_can_you_get_rich_snippets\" class=\"ez-toc-section\"><strong>How can you get rich snippets?\u00a0<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You have to add structured data to your site so that Google can show a rich snippet. A piece of code in structured data tells Google to extract the maximum relevant data for rich snippet results. You can test the structure of your article using this <a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\/u\/0\/\" target=\"_blank\" rel=\"noopener noreferrer\">Structure Data Testing Tool<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Optimize_For_Ask_Boxes\"><\/span>4) Optimize For Ask Boxes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ask Box is the box area on the Google page shown in the tabbed form. The number of questions is shown in this box based on the user&#8217;s query. Users generally click on these boxes when they are looking for a particular answer.<\/p>\n<p>Optimize for ask boxes by answering the question in a structured way in your content. Get the idea of the related questions by analyzing the <a href=\"https:\/\/www.acmethemes.com\/blog\/what-is-lsi-keyword\/\" target=\"_blank\" rel=\"noopener noreferrer\">LSI keywords<\/a>, and <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Keyword Planner<\/a> tool. You can insert the FAQs box (Gutenberg) within your content that lets your content result for ask boxes. I recommend installing <a href=\"https:\/\/www.gutentor.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gutentor<\/a> for amazingly designed FAQ boxes.<\/p>\n<p>Following is an example of how an ask box looks on Google&#8217;s page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6570\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2020\/02\/Ask-Boxes.png\" alt=\"Ask Boxes\" width=\"531\" height=\"279\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Focus_on_Image_and_Video_Search\"><\/span>5) Focus on Image and Video Search<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.acmethemes.com\/blog\/how-to-optimize-images-for-wordpress\/\" target=\"_blank\" rel=\"noopener\">Optimizing image<\/a> and video content is one of the best practices in SEO. In fact, this practice also falls under the On-Page SEO. Based on the user&#8217;s query, video or image of your website has a better chance to appear on the front page via the image or video carousel.<\/p>\n<p>However, the result might appear in different positions on the result page, so they\u2019re not as fixed as featured snippets.<\/p>\n<p>Just look at the example of video results in the following example.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6571\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2020\/02\/video-result-of-Google.png\" alt=\"video result of Google\" width=\"620\" height=\"504\" \/><\/p>\n<p>Schema markup and optimization are important with video and image SEO, especially because there are brands that won\u2019t take the extra step to work on it. For videos, make sure you have video schema markup (more on schema markup next).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Add_Map_Pack\"><\/span>6) Add Map Pack<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google\u2019s Map Pack can be a great way to get in front of potential customers and clients locally. The local map pack is a listing available on some searches that includes a scrolling list of businesses within a category. A <a href=\"https:\/\/www.acmethemes.com\/blog\/google-map-api-key\/\" target=\"_blank\" rel=\"noopener\">map<\/a> pack contains the Google map location, star ratings, contact number, and website. You need to optimize for Local SEO in order to optimize the map pack.<\/p>\n<p>Read details about <a href=\"https:\/\/www.acmethemes.com\/blog\/what-is-local-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Local SEO techniques here<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6576\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2020\/02\/google-map-pack.png\" alt=\"google map pack\" width=\"652\" height=\"684\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_List_in_Google_My_Business\"><\/span>7) List in Google My Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Getting listed in Google My Business is another best approach for On-SERP SEO. A Google My Business listing is important for appearing in both places on the SERP. Google will show the rich result on the right side of its page along with the related information.<\/p>\n<p>Check out an example of Google My Business results below.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6578\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2020\/02\/google-my-business-listing.png\" alt=\"google my business listing\" width=\"535\" height=\"511\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Google_Sitelinks\"><\/span>8) Google Sitelinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Sitelinks are sub-listings that appear under the first result in the search result. Sitelinks increase the visual space of your search results by displaying the most important pages of your website directly within your search results. This results in direct navigation on your website.<\/p>\n<p>Although you can\u2019t force Google to display site links, you can create a clear navigational structure \u2013 with strong internal links to the core pages, as well as anchors and alt tags that are descriptive \u2013 to increase your chances of Google displaying your site links.<\/p>\n<p><strong>Google says &#8211;<\/strong><\/p>\n<blockquote><p><span style=\"color: #ff6600;\">\u201cOur systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they\u2019re searching for . . . We only show sitelinks for results when we think they\u2019ll be useful to the user.\u201d<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6579\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2020\/02\/Google-sitelinks.png\" alt=\"Google sitelinks\" width=\"562\" height=\"460\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Connect_All_Social_Media_Channels\"><\/span>9) Connect All Social Media Channels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Social media channels play a great role in <a href=\"https:\/\/www.acmethemes.com\/blog\/how-to-increase-free-website-traffic\/\" target=\"_blank\" rel=\"noopener\">traffic to any website<\/a>.<\/p>\n<p>Google uses its knowledge panel\u00a0to display all the information about your business in one condensed spot.<\/p>\n<p>Connecting social media will provides more opportunities for the user to click on a search element that you own and control. Your social media profile may help in building brand awareness among customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Run_Paid_Ads\"><\/span>10) Run Paid Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Although running ads cost you, it helps you to get an extra spot at the top that Google can\u2019t take away from you. People are searching for keywords that your brand belongs to. In this case, you have to find out the cheapest keywords that you can run ads on so get more clicks on your website.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6586\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2020\/02\/Google-Ads.png\" alt=\"Google Ads\" width=\"592\" height=\"352\" \/><\/p>\n<p>Lastly, in today&#8217;s world, digital marketers and companies need to be well-versed in adopting the changing technology. In order to compete with the rapidly changing world in the competitive market, you need to care about lots of things at once.<\/p>\n<p>Just follow the above techniques to win traffic to your website.<\/p>\n<hr \/>\n<p><strong>Related Article\u00a0<\/strong><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.acmethemes.com\/blog\/how-to-secure-wordpress-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">7 Techniques to Bulletproof Your WordPress Website<\/a><\/strong><\/li>\n<li class=\"entry-title\"><strong><a href=\"https:\/\/www.acmethemes.com\/blog\/tips-to-speed-up-wordpress-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 Free Techniques To Speed Up WordPress Website<\/a><\/strong><\/li>\n<\/ul>\n<p>If you liked this article, then consider following us on\u00a0<strong>Twitter<\/strong>\u00a0and<strong>\u00a0<a href=\"https:\/\/www.facebook.com\/acmethemes\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Facebook<\/a><\/strong>\u00a0and\u00a0<strong><a href=\"https:\/\/www.linkedin.com\/in\/acmethemes\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google always tries to give the best possible result to its users.\u00a0 So, there are lots of things to consider for better results in the Search Engine Ranking Pages (SERPs). In our previous article, we have covered On-page SEO, Off-page SEO, Technical SEO, and Local SEO. You as a content producer need to focus on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6593,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[127],"tags":[145],"class_list":["post-6558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tips","tag-on-serp-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is On-SERP SEO? 10 Best Tips to Optimize For On-SERP SEO<\/title>\n<meta name=\"description\" content=\"On-SERP SEO is the technique of optimizing the website to increase visibility and optimizing your content for the zero-click results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.acmethemes.com\/blog\/on-serp-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is On-SERP SEO? 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