{"id":6673,"date":"2020-02-11T07:20:43","date_gmt":"2020-02-11T07:20:43","guid":{"rendered":"https:\/\/www.acmethemes.com\/blog\/?p=6673"},"modified":"2020-04-06T09:30:24","modified_gmt":"2020-04-06T09:30:24","slug":"wordpress-theme-to-build-customer-focused-website","status":"publish","type":"post","link":"https:\/\/www.acmethemes.com\/blog\/wordpress-theme-to-build-customer-focused-website\/","title":{"rendered":"How to Choose a WordPress Theme to Build a Customer-focused Website"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As a WordPress professional for more than three years, I can tell you there are plenty of things that make your website stand out in a bad way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, how do you move past mediocre and get it to catch the visitors\u2019 attention firmly?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s the burning question, a question that is often discussed but barely settled.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A right WordPress theme with the right content would make your website stand out from the rest. It would make your visitors keep engaged in your site for hours or encourage your customers to make a purchase from your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what makes a theme right for your website? A theme that helps your website turn into something that addresses the needs of your visitors; it certainly is the right theme for you. Such a theme would probably cost a lot, right? Well, NOT SO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are so many such themes out there that you can get at around $50.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The secret to building a great website isn\u2019t about using the most expensive developers and designers; it isn\u2019t even about choosing expensive themes, and it isn\u2019t about using themes that have countless features.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The only way to create a valuable website is to understand what makes your visitors tick. You can choose a WordPress theme that has a set of features that are just enough to create a website that addresses the needs of your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are new to WordPress and want to learn how to create a WordPress website, this <\/span><a href=\"https:\/\/www.acmethemes.com\/blog\/how-create-a-wordpress-website\/\"><span style=\"font-weight: 400;\">beginner\u2019s guide to building a WordPress website<\/span><\/a><span style=\"font-weight: 400;\"> can be helpful for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, I advise you on the features to look for in a theme before choosing one for your website.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f615ed3582c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f615ed3582c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.acmethemes.com\/blog\/wordpress-theme-to-build-customer-focused-website\/#Yearn_for_Simplicity\" >Yearn for Simplicity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.acmethemes.com\/blog\/wordpress-theme-to-build-customer-focused-website\/#Mobile-first_Design_Approach\" >Mobile-first Design Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.acmethemes.com\/blog\/wordpress-theme-to-build-customer-focused-website\/#Super-fast_Loading_Speed\" >Super-fast Loading Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.acmethemes.com\/blog\/wordpress-theme-to-build-customer-focused-website\/#Translation_Ready\" >Translation Ready<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.acmethemes.com\/blog\/wordpress-theme-to-build-customer-focused-website\/#Consider_Customizability\" >Consider Customizability\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.acmethemes.com\/blog\/wordpress-theme-to-build-customer-focused-website\/#To_Sum_Up\" >To Sum Up,<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Yearn_for_Simplicity\"><\/span><span style=\"font-weight: 400;\">Yearn for Simplicity<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While building your business website, you may want to stuff as many features as you can on your website. At the end of the day, it\u2019s all about providing your customers with everything they seek for on your website. Right? Turns out, it would just backfire.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers tend to get confused when they see everything stuffed in their small screen. Instead of helping your customers, your website will make everything chaotic. Your web visitors would struggle to complete even small tasks, something like finding your contact information or browsing through your services section.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what really sells? A website that uses a clean layout with easy navigation!\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, aim at a theme that focuses on simplicity and avoids using any unnecessary bells and whistles. Using such a theme would emphasize the usability of your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When your website doesn\u2019t make your visitors feel uncomfortable, they are more likely to turn into your customers.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mobile-first_Design_Approach\"><\/span><span style=\"font-weight: 400;\">Mobile-first Design Approach<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the past, <a href=\"https:\/\/www.acmethemes.com\/blog\/how-to-increase-free-website-traffic\/\"  target=\"_blank\" rel=\"noopener\" >website traffic<\/a> was all about desktop users. Websites were designed to look and function well on desktops. Mobile design &#8211; it was an afterthought.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oh, how the tables have turned now. The majority of web traffic comes from mobile devices these days.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobile-friendliness has already become a common and must-have feature of a WordPress theme. But, mobile-first design is still not so popular in practice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Majority of <a href=\"https:\/\/www.acmethemes.com\/blog\/types-of-website-traffic\/\"  target=\"_blank\" rel=\"noopener\" >traffic on your website<\/a> would also probably come from mobile devices. So, find a theme that uses a mobile-first design approach and responds well to all the screen sizes.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Super-fast_Loading_Speed\"><\/span><span style=\"font-weight: 400;\">Super-fast Loading Speed<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nobody likes a laggy website. Your customers &#8211; they will hate your website and Google disfavors it if your website is slow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you choose a theme that is heavy and slow, your website will lack the pace that it needs to compete in this web of fast-loading websites. If you own an e-commerce website or business website with monetary transactions, slow loading will hit you harder; many visitors who are prospect customers will move away and never come back if your website makes them wait while browsing your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to learn about speeding up your website, these <\/span><a href=\"https:\/\/www.acmethemes.com\/blog\/tips-to-speed-up-wordpress-website\/\"><span style=\"font-weight: 400;\">10 free tips to speed up a WordPress website<\/span><\/a><span style=\"font-weight: 400;\"> can be useful for you.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Translation_Ready\"><\/span><span style=\"font-weight: 400;\">Translation Ready<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are so many irresistible benefits of translation-ready themes. Since English-only websites reach less than <\/span><a href=\"https:\/\/speakt.com\/top-10-languages-used-internet\/\"><span style=\"font-weight: 400;\">one-fourth of internet users<\/span><\/a><span style=\"font-weight: 400;\"> around the world, you should have a website that can be translated into multiple languages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, break the language barrier with a translation ready theme. You will reach a wider base of audiences, find more customers, and there will be more customers who will love your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While choosing a theme, make sure it supports the <\/span><a href=\"https:\/\/www.wpanything.com\/best-language-translation-plugins-for-wordpress\/\"><span style=\"font-weight: 400;\">major translation plugins<\/span><\/a><span style=\"font-weight: 400;\"> like Polylang.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Consider_Customizability\"><\/span><span style=\"font-weight: 400;\">Consider Customizability\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You don\u2019t need a theme that lets you customize everything. But, it is certainly good to have a theme that offers you enough customization options to modify the color, typography, simple layouts, and some other general features. You can make changes to your website and reflect your brand on it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of the WordPress themes allow you to customize your website through the live customizer. You can make changes to your website and see the live preview.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Too many customization options may just confuse you. So what you need to do is find a balance between customization options in the theme and the design of your website. Pick a theme that suits your website and offers the right set of customization options.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"To_Sum_Up\"><\/span><span style=\"font-weight: 400;\">To Sum Up,<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These are the five most important elements I look for in a theme to build my website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are obviously other important features like <\/span><a href=\"https:\/\/www.acmethemes.com\/blog\/wordpress-plugins-for-business-website\/\"><span style=\"font-weight: 400;\">plugins compatibility<\/span><\/a><span style=\"font-weight: 400;\">, regular updates, security, compatibility with major browsers, <\/span><a href=\"https:\/\/www.acmethemes.com\/blog\/white-hat-seo-techniques\/\"><span style=\"font-weight: 400;\">SEO-friendliness<\/span><\/a><span style=\"font-weight: 400;\">, and more. These are undeniably the features that a theme must have to attract website owners, but the ones I mentioned above are where many website owners go wrong. And this makes them pay a high price as their websites perform below par.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can build the most beautiful websites in the world, but if your website does not deliver what customers expect, you\u2019ve wasted your time creating it. So, to avoid your customers stopping from making a purchase, get into their heads. Choose a theme that understands what your customers want.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And don\u2019t miss these above-mentioned features!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, are you interested to choose the right <a href=\"https:\/\/www.acmethemes.com\/blog\/free-wordpress-business-themes\/\"  target=\"_blank\" rel=\"noopener\" >WordPress theme for your business<\/a>? Check our collection of the <\/span><a href=\"https:\/\/www.acmethemes.com\/themes\/\"><span style=\"font-weight: 400;\">best WordPress themes in 2020<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a WordPress professional for more than three years, I can tell you there are plenty of things that make your website stand out in a bad way.\u00a0 But, how do you move past mediocre and get it to catch the visitors\u2019 attention firmly? That\u2019s the burning question, a question that is often discussed but [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6692,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49],"tags":[152,153],"class_list":["post-6673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress-tips","tag-build-a-customer-website","tag-choose-customer-friendly-wordpress-theme"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Choose a WordPress Theme to Build a Customer-focused Website &#171; Acme Themes Blog<\/title>\n<meta name=\"description\" content=\"People love customer-focused website. So, find a clean, mobile-friendly, and fast-loading WordPress theme with customization options, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.acmethemes.com\/blog\/wordpress-theme-to-build-customer-focused-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Choose a WordPress Theme to Build a Customer-focused Website &#171; Acme Themes Blog\" \/>\n<meta property=\"og:description\" content=\"People love customer-focused website. 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