{"id":7796,"date":"2020-07-28T13:10:26","date_gmt":"2020-07-28T13:10:26","guid":{"rendered":"https:\/\/www.acmethemes.com\/blog\/?p=7796"},"modified":"2025-05-21T06:34:49","modified_gmt":"2025-05-21T06:34:49","slug":"use-video-to-boost-conversion-rates","status":"publish","type":"post","link":"https:\/\/www.acmethemes.com\/blog\/use-video-to-boost-conversion-rates\/","title":{"rendered":"How to Use Video to Boost your Conversion Rates"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Video is a powerful marketing tool. It can be used to attract, educate, and convert buyers into customers. But often, brands struggle to integrate video marketing into their content strategy. To most, it appears as a bulky, hard-to-create, and is a difficult marketing medium to prove ROI for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that is not true. Today, video is easier to create than ever before. With the use of affordable online software apps, you can go from zero videos to creating a complete video marketing funnel (more on this later) to help boost your conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Results from incorporating video into your marketing mix are impressive, too. For example, <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/facebook-video-stats-infographic\"><span style=\"font-weight: 400;\">49% of consumers engage with branded video<\/span><\/a><span style=\"font-weight: 400;\"> on Facebook, proof that people pay attention to company videos. And <\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">according to Wyzowl<\/span><\/a><span style=\"font-weight: 400;\">, 84% of people say they were convinced to buy a product after watching a video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve been on the fence about using video, or haven\u2019t found a way to use it to drive more business, this blog post is for you. In it, I\u2019ll share how to leverage video to drive conversions for your brand.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0d4e4a524a8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0d4e4a524a8\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.acmethemes.com\/blog\/use-video-to-boost-conversion-rates\/#A_Video_Marketing_Formula_for_Boosting_Conversions\" >A Video Marketing Formula for Boosting Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.acmethemes.com\/blog\/use-video-to-boost-conversion-rates\/#1_Build_a_Video_Marketing_Funnel\" >1. Build a Video Marketing Funnel<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.acmethemes.com\/blog\/use-video-to-boost-conversion-rates\/#Attract_Stranger_at_Top-of-the-Funnel\" >Attract Stranger at Top-of-the-Funnel\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.acmethemes.com\/blog\/use-video-to-boost-conversion-rates\/#Educate_Leads_at_Middle-of-the-Funnel\" >Educate Leads at Middle-of-the-Funnel\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.acmethemes.com\/blog\/use-video-to-boost-conversion-rates\/#Convert_Leads_at_Bottom-of-funnel\" >Convert Leads at Bottom-of-funnel\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.acmethemes.com\/blog\/use-video-to-boost-conversion-rates\/#2_Create_Engaging_Videos\" >2. Create Engaging Videos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.acmethemes.com\/blog\/use-video-to-boost-conversion-rates\/#Create_a_Powerful_Hook\" >Create a Powerful Hook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.acmethemes.com\/blog\/use-video-to-boost-conversion-rates\/#Deliver_Value\" >Deliver Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.acmethemes.com\/blog\/use-video-to-boost-conversion-rates\/#Use_a_Benefit-Focused_Call_to_Action\" >Use a Benefit-Focused Call to Action<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.acmethemes.com\/blog\/use-video-to-boost-conversion-rates\/#3_Optimize_Your_Videos_for_Search\" >3. Optimize Your Videos for Search<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.acmethemes.com\/blog\/use-video-to-boost-conversion-rates\/#1_Optimize_Titles_Description\" >1. Optimize Titles &amp; Description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.acmethemes.com\/blog\/use-video-to-boost-conversion-rates\/#2_Optimize_Script_Using_Keywords\" >2. Optimize Script Using Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.acmethemes.com\/blog\/use-video-to-boost-conversion-rates\/#3_Use_Tags\" >3. Use Tags<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.acmethemes.com\/blog\/use-video-to-boost-conversion-rates\/#4_Use_Videos_on_Web_Assets\" >4. Use Videos on Web Assets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.acmethemes.com\/blog\/use-video-to-boost-conversion-rates\/#5_Promote_Videos_for_Greater_Reach\" >5. Promote Videos for Greater Reach<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.acmethemes.com\/blog\/use-video-to-boost-conversion-rates\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_Video_Marketing_Formula_for_Boosting_Conversions\"><\/span><span style=\"font-weight: 400;\">A Video Marketing Form<\/span><span style=\"font-weight: 400;\">ula for Boosting Conversions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Using video to drive more conversions isn\u2019t about doing one thing, it\u2019s about getting a number of things right, all of which stack up to generate results. For your approach to be successful, you\u2019ve got to be strategic. Here\u2019s a five-step formula for using video to boost your conversion rates.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Build_a_Video_Marketing_Funnel\"><\/span><span style=\"font-weight: 400;\">1. Build a Video Marketing Funnel<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A video marketing funnel consists of a collection of videos specifically created to turn strangers into customers. Video marketing funnels are based on the content marketing funnel design.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the top of the funnel, videos attract strangers looking for answers to questions as they learn more about a need they have. In the middle of the funnel, problem-aware people become educated and learn about your solution, and the bottom of your funnel is dedicated to converting educated buyers into customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So you see, a video marketing funnel is a well-oiled machine designed to convert strangers into customers. Here\u2019s a closer look at each stage of the funnel along with an example.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Attract_Stranger_at_Top-of-the-Funnel\"><\/span><span style=\"font-weight: 400;\">Attract Stranger at Top-of-the-Funnel\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Top-of-funnel or ToFu videos attract as many buyers as possible. They are designed to address specific problems buyers have or need help defining as they become aware of their need for a product like yours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re promoting a new <\/span><a href=\"https:\/\/www.uscreen.tv\/blog\/live-streaming-website\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">live streaming site or service<\/span><\/a><span style=\"font-weight: 400;\">, or legal services, ToFu videos are educational. They provide clarity or deconstruct concepts your audience has been exposed to but may not understand yet. And this is crucial. If they don\u2019t address these challenges, buyers won\u2019t be ready to learn about your product in the following stage.<\/span><\/p>\n<p><b>Key Metrics: Video View Count and Engagement<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Produce videos that attract as many views and as much engagement as possible. More views and engagement shows that your videos are at reaching more of your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zoho is a popular business apps solution provider. They also offer a CRM product and know that buyers who\u2019ve just become aware of the need to store customer data and manage it might not know what a CRM is. To help, they created this helpful video.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"What is CRM? | A guide to CRM software by Zoho CRM\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/hnEQq7kNFWo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Educate_Leads_at_Middle-of-the-Funnel\"><\/span><span style=\"font-weight: 400;\">Educate Leads at Middle-of-the-Funnel\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Middle-of-funnel or MoFu videos are educational. They are used to help now problem-aware buyers learn about solutions to their clearly defined problems. Create videos that share how your product works, why it works, and how it fits into their life or business.<\/span><\/p>\n<p><b>Key Metric: Watch-Time\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Watch time is an indicator of how many people watch your videos and the duration of their viewing time. A longer watch-time proves that buyers are watching more of your videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Project management is a core function of every business but project management software can be boring. To show how their product is anything but, Monday.com created a short video showing how businesses can use their software.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Everything You Can Do with monday.com!\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ObkWrfukomA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Convert_Leads_at_Bottom-of-funnel\"><\/span><span style=\"font-weight: 400;\">Convert Leads at Bottom-of-funnel\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bottom-of-funnel or BoFu videos convert educated buyers. They include in-depth looks at your product (think demos) and <a href=\"https:\/\/acowebs.com\/social-proof-ecommerce\/\" target=\"_blank\" rel=\"noopener\">social proof<\/a> like video case studies and testimonials.\u00a0<\/span><\/p>\n<p><b>Key metric: Conversions<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Conversion can be in the form of sign-ups, leads generated, or sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Odoo is a business accounting software that competes with Quickbooks. This case study shows why customers choose Odoo over Quickbook. Through a detailed explanation of what makes Odoo the perfect fit for their business, AuST staff make a strong case for Odoo, one buyer looking at Odoo and Quickbooks will find it helpful.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Odoo Accounting Case Study - Quickbooks to Odoo Migration\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/NiyzlIhv6fc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Create_Engaging_Videos\"><\/span><span style=\"font-weight: 400;\">2. Create Engaging Videos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While video is an engaging medium, not all videos are effective. They don\u2019t capture viewer attention immediately and offer little value. This three-step formula for creating engaging videos will help you create captivating videos designed to generate results.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_a_Powerful_Hook\"><\/span><span style=\"font-weight: 400;\">Create a Powerful Hook<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A hook is the first idea you share with an audience. Hooks can be in the form of a statement or offer valuable information that your audience finds attractive and wants to hang around to receive.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Deliver_Value\"><\/span><span style=\"font-weight: 400;\">Deliver Value<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For your videos to generate the best possible watch-time, they must be value-packed. Design them to include nuggets of information your audience finds useful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What do buyers consider \u201cvaluable\u201d information?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A simple rule of thumb we use at Uscreen is to only share information that positively influences our audience\u2019s lives. To find what matters to your audience, ask yourself whether watching your video will give them a new perspective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Will your audience learn something that they never knew before? Are you sharing information that\u2019s well-guarded in your industry?<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_a_Benefit-Focused_Call_to_Action\"><\/span><span style=\"font-weight: 400;\">Use a Benefit-Focused Call to Action<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Calls to action are vital. They direct buyers to what to do next and drive conversions. But not all calls to action are created equally. Some are generic and don\u2019t offer any value. When you create yours, make them specific and share a benefit buyers will gain by taking action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In our video on how to price online courses, we offer viewers a chance to learn more ways to make money from their content by subscribing to our channel. This tactic is effective. It communicates value, is targeted at video creators (our audience), and is a smart way of building a large following on YouTube.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"How to Price an Online Course\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/0YkQySdR9VU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Optimize_Your_Videos_for_Search\"><\/span><span style=\"font-weight: 400;\">3. Optimize Your Videos for Search<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Today, the number of videos Google indexes has grown considerably. <\/span><a href=\"https:\/\/www.rankranger.com\/insight-graph\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">RankRanger&#8217;s Insight Graph<\/span><\/a><span style=\"font-weight: 400;\"> shows that the search giant now shows 20% more videos in search results.<\/span><\/p>\n<figure id=\"attachment_7802\" aria-describedby=\"caption-attachment-7802\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7802\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2020\/07\/rankranger-insight-graph.jpg\" alt=\"rankranger-insight-graph\" width=\"512\" height=\"203\" \/><figcaption id=\"caption-attachment-7802\" class=\"wp-caption-text\">Image: RankTracker<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">This presents brands with tons of opportunities. You can <\/span><a href=\"https:\/\/www.uscreen.tv\/blog\/how-to-make-a-good-youtube-video\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">create engaging YouTube videos<\/span><\/a><span style=\"font-weight: 400;\"> that are optimized videos for search. Doing so will help drive more traffic to your content, traffic that can be converted. Here are three ways to optimize your video for search:\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Optimize_Titles_Description\"><\/span><span style=\"font-weight: 400;\">1. Optimize Titles &amp; Description<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Use keywords in your title and descriptions but do so sparingly. Including your keyword too many times can appear spammy to YouTube and Google, resulting in a penalty and poor ranking.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Optimize_Script_Using_Keywords\"><\/span><span style=\"font-weight: 400;\">2. Optimize Script Using Keywords<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Using keywords in your script may not seem like an obvious optimization tactic but it is. While YouTube and Google use text and metadata to find relevant terms users search for, both platforms have evolved their algorithms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, YouTube automatically creates close captions for every video uploaded. While close captions are optional for viewers, the platform still recognizes the caption text. And this matter as captions include terms your video should be optimized for.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_Tags\"><\/span><span style=\"font-weight: 400;\">3. Use Tags<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Like titles and descriptions, tags help YouTube and Google tell what your video is all about. Use them to help both platforms identify topics your videos cover. Once again, use tags sparingly. Too many will confuse both platforms as they won\u2019t know what your video is really about and therefore won\u2019t rank it high in search.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Use_Videos_on_Web_Assets\"><\/span><span style=\"font-weight: 400;\">4. Use Videos on Web Assets<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Position your video in places where buyers go. <\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">Research by Wyzowl<\/span><\/a><span style=\"font-weight: 400;\"> shows that 92% of people watch explainer videos for more information on products. So add yours to website home pages, product pages, and landing pages. Using videos designed to educate and convert buyers in various places will help speed the sales cycle.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Promote_Videos_for_Greater_Reach\"><\/span><span style=\"font-weight: 400;\">5. Promote Videos for Greater Reach<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Dedicate some budget to promoting videos using different paid media platforms. While most brands may be cautious about spending money on online ads, think of it as an investment instead of a gamble.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today\u2019s platforms are capable of targeting your ideal customer. You can use them to advertise videos on merchandise or <\/span><a href=\"https:\/\/www.uscreen.tv\/blog\/promote-live-streams\/\"><span style=\"font-weight: 400;\">promote your live stream channel<\/span><\/a><span style=\"font-weight: 400;\">. Paid media also allows you to get in front of your buyers faster than organic marketing can.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Video is an effective marketing tool. But to use it and generate higher conversions, you\u2019ll need to be strategic. Take a long-term approach. Create engaging videos that reach as many buyers as possible for the best results.<\/span><\/p>\n<blockquote><p>AUTHOR:<\/p>\n<p><strong>Amir Shahzeidi<\/strong><\/p>\n<p>Bio:<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7809 alignleft\" src=\"https:\/\/www.acmethemes.com\/blog\/wp-content\/uploads\/2020\/07\/author-amir.jpg\" alt=\"\" width=\"159\" height=\"159\" \/>Amir is the digital marketing manager at Uscreen, <\/span><a href=\"https:\/\/www.uscreen.tv\/video-monetization\/\"><span style=\"font-weight: 400;\">an all-in-one video monetization platform<\/span><\/a><span style=\"font-weight: 400;\"> that empowers video entrepreneurs and creators to monetize their content and build thriving businesses around their videos.<\/span><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Video is a powerful marketing tool. It can be used to attract, educate, and convert buyers into customers. But often, brands struggle to integrate video marketing into their content strategy. To most, it appears as a bulky, hard-to-create, and is a difficult marketing medium to prove ROI for.\u00a0 But that is not true. Today, video [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7803,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-7796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Video to Boost your Conversion Rates &#171; Acme Themes Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.acmethemes.com\/blog\/use-video-to-boost-conversion-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Video to Boost your Conversion Rates &#171; Acme Themes Blog\" \/>\n<meta property=\"og:description\" content=\"Video is a powerful marketing tool. 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