Are you part of the many businesses that use Magento as their leading eCommerce platform? If so, you’ve probably been hit with a difficult decision recently. It may be time to switch your solution to another service.
While you may find the switch worth it considering how easy-to-use WooCommerce is in comparison to Magento, migrating from Magento to another service like WooCommerce can be tricky and error-prone.
How do you know that all your data from your previous platform transfers over completely to the new one? What if a third-party plugin your company relies on fails to function the same way in WooCommerce? Even if you do use a migration plugin or service, will it work enough for your purposes?
Let’s talk about Magento to WooCommerce migration and its possible pitfalls since many businesses are considering this switch.
Why Migrate From Magento to WooCommerce?
Magento’s developers have recently announced that support for the first version of their service has ended. Current users will have to switch to Magento 2 as a result, or they risk losing official help if they experience bugs or have digital security problems.
The time is ripe for these companies to consider either switching to Magento 2 or finding a better, more user-friendly approach to eCommerce. WooCommerce is a popular alternative that boasts the same level of customizability without the high cost, so it’s not uncommon to find businesses opt for this option instead.
Other reasons to choose WooCommerce over Magento 2 include:
● The fact that Magento 2 uses entirely different technologies from the first version, resulting in a rather complicated transition process.
● Extensions and customizations that wouldn’t always transfer over smoothly from 1 to 2.
● The entire process can take several months to complete according to third-party estimates.
● It will involve running a Data Migration Tool, configuring it through server-level commands, and checking compatibility with all your extensions and themes.
You don’t need high technical knowledge in code and databases to use WooCommerce like you do with Magento. Customizing layout, site features, and other elements can be much easier if you switch, but the trouble comes in how you can migrate everything from Magento 1 into WooCommerce without accidentally missing something.
Think about it like moving houses: it’s necessary to switch every few years, but you want to put in the effort to make sure everything transfers safely. You don’t want to forget anything during the move. Your ultimate goal is to get up and running at your new location as quickly as possible.
Common Data Migration Pitfalls
Likewise, WooCommerce(check back some beautiful themes here ) offers a lot of features for businesses of all sizes looking for a flexible, customizable tool with excellent support at an affordable price. Migration can be easy, but it’s important to follow best practices and be wary of the common pitfalls.
Creating Unnecessary Downtime
Changing a part of your business as central as the eCommerce platform is guaranteed to cause some downtime. It’s important for the company to mitigate the impact. For instance, always check and prepare for underlying problems like invalid URLs and database connection errors.
Check your server status carefully during the switch. If you see reports of URL errors, they could be a sign that your redirects are not set up correctly in WooCommerce. Check with your hosting provider or consult with a WooCommerce developer for a fast way to speed test your migrated URLs.
Appearing Unprofessional to Customers
If any problems do occur during your transition from Magento to WooCommerce, it’s important to be honest and transparent to avoid losing the trust of your consumers. Your brand’s reputation relies on how well you handle potential problems, so carefully communicate your intentions to move platforms through emails or notifications.
Issues with Front-End Development
From misaligned interface elements to images and text looking strange, moving to a new platform usually involves a lot of front-end work to ensure layouts, UI elements, and color schemes line up in the right place.
During your switch to WooCommerce, put your site into maintenance mode and make all the changes you need before hitting the publish button. This sandbox environment lets you modify your site to your heart’s content without impacting the experience your customers see.
Search Engine Optimization Woes
Search engine optimization (SEO) is not a “set it and forget it” consideration for any business. It takes several months of work to build up a high search engine ranking, and you don’t want to lose it all during your move to WooCommerce.
SEO will face an inevitable impact during this time, especially if your URLs will change. Plus, it may take some time for Google to re-analyze your webpage for ranking. While there’s not much you can do on this front, just make sure all your SEO redirects are functioning properly when your store goes live again.
Losing Transactional Data
As eCommerce tools like Magento and WooCommerce deal with your transactions and billing data, it’s important not to lose track of your customer orders and user accounts during the transition process. If you do, you risk losing pending transactions, order history, and ultimately business as a result.
The solution is to make a complete backup of all this consumer data before switching. Make sure all the fields you have saved map to an equivalent field on the new platform. Validate and test the data at the end of the process too.
Losing Track of Subscriptions
Just as important as current transactions are the recurring payments and subscriptions you have already accumulated from your clients. Changing to WooCommerce may involve a new payment gateway, so you may need to convert subscription information over. Manually recreating it may be necessary if you end up using a different platform like PayPal instead of Stripe.
The law may require that customers change their payment options over manually as well. Read up on gateway transfers carefully to avoid missing payments, and consult support from a WooCommerce developer in Toronto, New York, Los Angeles, or any major city if you have any doubts at all.
Errors with Third-Party Integrations
Some third-party applications and plugins that your business relies on might experience compatibility issues when you change to WooCommerce. Thankfully, the platform comes with its own list of extensions and plugins for integration. Download these individually if necessary.
However, not all of your third-party integrations will be available, especially if you rely on multiple services. The best option is to develop your own API, contact a developer, or just find an alternative.
Timing Is Everything When It Comes To Data Migrations
There’s almost never a great time to start a data migration project. The best you can do is find the right time of the year for your company to make the switch, particularly if you have a few months when sales slow down. This way, you can minimize the impact of any downtime you might have.
Don’t forget to backup your billing data just in case. If you have any serious issues you can’t resolve, don’t forget that WooCommerce developers are available to help if you need additional support.
Now that you’re aware of the major pitfalls of switching from Magento to WooCommerce, you can start your transition today and enjoy the benefits of an affordable and easy-to-use eCommerce platform.
(We connected with leading WooCommerce developers in Toronto, New York, Los Angeles, and other major cities to create this article.)