What is EAT in SEO? How To make your E-A-T Score Better?
E-A-T in SEO indicates Expertise, Authoritativeness, and Trustworthiness. E-A-T is an important element in Google’s search algorithm. It has become a major ingredient in determining where your brand or website should rank in Google search ranks. Although it is not a direct ranking factor, it is a crucial ranking signal for Google. Google is constantly improving and it is trying its best to give the best possible experience to its customers. In doing so, it prefers to promote websites that it trusts. A study revealed there are currently over 4.4 billion websites in the world. A huge portion of such websites are not active; have poor quality, and are not trustable as well. To provide quality search results, Google has to […]