Among the various digital marketing activities that you have to do day in and day out, link building comes out as
one of the most important. It’s in link building that you get to establish your brand’s presence online. Also,
through good link building, you have a chance to show up in Google’s search results every time people search
for keywords that are related to your business, products, or services.
Ultimately, link building is great for generating leads, driving traffic to your site, and improving revenue. The
advantages that come with link building make it necessary for you to work as hard and as smart as you can.
With numerous options to choose from, it can be challenging to assess which ones to put more effort into.
You can start by thinking about the sites that you want to link to you. The goal is to gain backlinks from
reputable, authoritative sites that are equally committed as you are in sharing quality content that’s relevant for the audience.
These sites have probably received hundreds to thousands of email outreach campaigns from content creators
like yourself, requesting for a link to their website. To cut through the noise, your link building strategies should
include those that marketers may be taking for granted, including interviews with influencers, comprehensive
resource articles, and ego-bait content, among other examples.
Unlike most other traditional approaches, these lesser-known techniques in link building can make your brand
stand out simply because there’s not as much competition for you. When most marketers would refuse to
explore and innovate, you could level up your link building efforts and gain more high-quality backlinks or
Our featured infographic identifies and describes several other underutilized link building tactics —including
partner links, image reclamation, the Help a Reporter Out (HARO) platform, and media event promotions—that
can help you improve your SEO performance.