SEO vs PPC – Search Engine Optimization & Pay Per Click Comparison

Seo vs PPC

SEO vs PPC Comparision¬† When it comes to driving traffic to the website, there are two options, organic traffic and paid traffic. Organic traffic comes from proper Search Engine Optimization (SEO) and paid traffic comes from Pay Per Click (PPC) campaign. To simply understand, organic traffic is FREE and paid traffic, of course, costs you. People often get confused about which method to use for traffic. But it is important that before making a decision, you must know what are the differences, pros, and cons of implementing SEO and PPC. In this article, I am going to cover in-depth information about SEO and PPC.¬† First off, let’s look at the image that shows Google’s organic and paid results. The paid […]

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