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If you are having a headache because of poor conversion and the high cart abandonment rate in WooCommerce stores, you will definitely need a way out. Long and complicated checkouts might be one of the biggest culprits. It’s time you consider switching to WooCommerce one-page checkout.
A true one-page checkout lets the customers choose products and complete their purchases on a single page. This is one of the best ways to increase users’ shopping experience thanks to its speed and convenience. Most importantly, WooCommerce one page checkout can get rid of cart abandonment and substantially boost your sales.
This article will set out reasons why you need to optimize the checkout process and also highlight the top 5 WooCommerce one-page checkout plugins you can use to make drastic changes to your store.
Why you need one-page checkout?
Here’s Baymard’s research on the reasons for cart abandonment in the US online market, with the “I was just browsing” segment omitted.
We found that 49% of US shoppers have abandoned an order due to the high extra costs such as shipping, tax, fee, etc. Obviously, offering a free shipping option is one of the most significant factors that affect online purchasing decisions. Online shoppers tend to buy more products whenever free shipping options are available.
As seen from the image, the “too long/complicated checkout process” factor accounts for 18% of the total reasons for cart abandonment. The figure can be easily decreased if you set up WooCommerce’s one-page checkout to deliver a better experience to customers. This will bring a lot of advantages to your online store, including:
A fast and easy-to-understand process
Before paying for the product, shoppers must know what to expect and look around for all the fields they need to fill in for their purchase. Obviously, a one-page checkout process lets your customers see all the important information on just a single page which usually takes less time to review and make the final decision to buy.
The checkout flow on your WooCommerce store needs to be a well-oiled machine. By using a single-page checkout, you will notice an instant boost in how many shoppers actually complete the checkout form. Accordingly, this checkout strategy might be a driving force for those who are close to purchasing decisions. Overall, simpler and shorter checkout pages tend to convert better.
Better page performance
A single-page checkout also contributes to page loading speed as well. Having many elements on one page can help shoppers buy quickly and complete payment in a minute.
Your customers can save time because they don’t have to load screens between pages, reducing navigation time. Additionally, shoppers are able to update and change their information on the same screen without having to go back and forth between pages.
Furthermore, mobile continues to increase in terms of how customers buy things online. Researchers found that 79% of shoppers have paid their bills through smartphones. As a result, single-page checkout is an optimal solution for the mobile experience. And a WooCommerce one-page checkout would drastically cut down on the time required to make a purchase.
Better customer satisfaction
All of the above benefits tie into this last one which is one of the most important factors you can focus on when it comes to eCommerce and business in general.
When your customers are able to pay the bill, they want a fast and smooth checkout process. That’s why building a WooCommerce one-page checkout should be placed a higher priority on. Whenever your customers have a good experience with your store, they tend to come back again more often. As we know, repeat customers are the most profitable type which should be the focus of any eCommerce store.
Top 5 WooCommerce one-page checkout plugins
The easiest way to have an optimized WooCommerce one-page checkout on your store is to use plugins. Below are top 5 plugins to help you create, optimize, and improve your single page checkout:
Direct Checkout for WooCommerce
There’s no doubt that “Direct checkout for WooCommerce” is one of the most used plugins for single-page checkout with over 50,000+ active installations.
This plugin simplifies the eCommerce checkout process by skipping the shopping cart page. When customers click on the “Add to cart” button on each product, they will be redirected to the checkout page. Therefore, you will increase your sales and reduce cart abandonment by encouraging them to buy more and speedily.
- Simplify check out process
- Reduce cart abandonment
- Skip adding to the cart.
- Avoid reloading checkout pages.
- Remove checkout fields.
- Quick purchase functionality.
- Simplify Woocommerce.
One page checkout and layouts for Woocommerce
With this plugin, you will totally have a fast and intuitive checkout. “One-page checkout and layouts for WooCommerce” plugin offers a free and premium version for users to consider.
This plugin uses Ajax to add and remove products from the same page. Therefore, your customers can change the quantity and related payment information without going elsewhere. In short, the “One-page checkout and layouts for Woocommerce” plugin bridges the gap between product selection and checkout.
- Fast and intuitive one-page checkout
- Skip the Cart and redirect to Checkout
- Change Quantity on the same page
- Ajax supported all sections
- Predefined Layouts
- Mobile Friendly
YITH WooCommerce One-Click Checkout (yithemes.com)
Another solution for a one-page checkout process is the “YITH WooCommerce One-click Checkout” plugin. This plugin is used by more than 2000 customers worldwide and is rated 4.4/5 and 97% customer satisfaction in support.
Instead of getting everything done on one page, this plugin lets customers buy things with just only one click. Even though this plugin only applies to registered users, it’s still a great feature that speeds up the checkout process and improves customers’ shopping experience.
The fact is, you can activate the “YITH WooCommerce one-click checkout” feature right after your customer purchases the first order. Plus, the same account data can also be used to check out when your customer makes further payments in the future. And with this plugin, you can let the customers add multiple shipping addresses where they can freely choose their preferred one.
Please keep in mind that this is a premium plugin that requires you to pay a fee to use which starts from $59.99.
Cashier – Buy Now Button, Frequently Bought for WooCommerce
Cashier for WooCommerce optimizes the entire checkout process in WooCommerce — including the cart page, checkout page, order complete page, product recommendations, and many other enhancements.
Just like the other options above, this paid plugin brings the single-page checkout concept to a higher level with so many intriguing features:
Auto-fill billing and shipping information from your customers’ previous orders, pick up their last used payment method, and redirect to the payment gateway to finish the purchase.
Complete the order in one click by partnering up with Stripe, Braintree, Authorize.net, PayPal, and far more. This considerably reduces cart abandonment rates by using the “Buy Now” button to skip cart, checkout, and payment steps.
Automatically recommend “frequently bought together” items. This tool can even pick up other products from the same category and recommend cross-sells.
Display cart notices to boost AOV (Average Order Value) which can encourage your customer to add more items offering free shipping.
Share “Buy Now” links via email, and social media, or embed them anywhere on your website.
With $49 per year, merchants can experience all the significant features to improve WooCommerce’s one-page checkout quality.
FREE WooCommerce One Page Checkout (iwdagency.com)
“WooCommerce One Page Checkout” plugin by IWD Agency is also a good choice to consider when optimizing the checkout process for your online store. This free plugin provides an option to choose one page or multi-step checkout per device screen size. With the IWD Checkout Suite, you can access more than 120 different payment gateways only by setting up and starting to accept payments from all over the world.
- Install without any charge or fee
- Stored in the Cloud-base WooCommerce checkout page
- Support PayPal Smart buttons for Venmo, PayPal Credit, and other payment methods.
- Choose the best WooCommerce Checkout Experience for a Screen of Any size.
WooCommerce One-Click Upsell Funnel Pro
“WooCommerce One-Click Upsell Funnel Pro helps merchants to make post-purchase offers that users can buy in one click without re-entering payment details. Create product-specific offer pages, accept secured payments via widely accepted payment gateways, pre-defined offer templates to be used readily. It also supports major page builders that let you create custom and responsive upselling pages.”
- Post Purchase – Special One time Offer
- Target Product Category For Triggering Offers
- A Single Click to Accept the offer
- Streamlines with Upsells and Downsells
- Combined Order of Parent & Upsell products
- Create Unlimited Funnels with Unlimited Number of Offers
- Create Product Specific Offer Pages
- Funnel Sandbox Mode
- Responsive Offer Pages
- Accept Payments From Multiple Payment Gateways Securely
This article must have provided you with a glimpse of the top 5 WooCommerce one-page checkout plugins which are generally optimized for your business needs.
Obviously, in the eCommerce field, there isn’t a “one size fits all” solution. The truth is that for most businesses, one-page checkout simply works better. The idea behind them is to help customers shop as fast as possible to boost conversion rates.
Thanks for reading!